Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Heinz Marketing

JANUARY 7, 2022

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Sales prospecting and outreach aren’t core components of product-led growth. Not quite.

Product 106

Product Top of Funnel Sales Qualified Leads Churn Rate 106

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Tried and tested. Why all the fuss?

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. Its paid plans start at $129.95

Marketing Automation Services 103

Marketing Automation Services Budget Programs Tools Work Management 103

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

seo.co

FEBRUARY 8, 2023

There is a common misconception that to rank highly in search engines you have to build lots of backlinks. Ranking without building backlinks is akin to trying to get backlinks without quality content. Google sees this as a positive sign of content quality and content relevance. It’s possible, but not likely.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Yes, there’s a lot more to running a successful marketing agency than just leads, but none of it matters if the pipeline is sitting at $0.

Advertising Agencies 74

Advertising Agencies Paid Search Agency Marketing Agencies 1 Lead Generation 74

Valasys

OCTOBER 25, 2024

With so many influencer marketing platforms out there, it can be challenging to find the right one. Whether you are handling social media campaigns or maintaining a brand, the right influencer marketing platform may significantly boost your success. Efficient Content Scheduling Suppose you are launching a summer fashion line.

Planning 52

Planning Advertising Agencies Work Management Marketing Management 52

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SalesIntel

OCTOBER 20, 2024

Whether a business operates in B2C or B2B markets, acquiring new customers is essential for growth and sustainability. The goal is to capture attention through channels like social media, ads, blogs, SEO, or public relations. Examples: Search ads, display ads, social media ads, remarketing.

Top of Funnel 52

Top of Funnel Paid Content Acquisitions Marketing AI 52

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Outreach

MARCH 9, 2021

As technology evolves, drastically accelerating the globalization of sales, we find ourselves in a market brimming with opportunities like never before. This led B2B sales teams to adopt new strategies and work more closely alongside marketing to stay relevant. How Has B2B Sales Changed Over Time?

B2B Sales 64

B2B Sales Work Management Marketing Management B2B 64

Lusha

JULY 17, 2024

Marketers today face a daunting array of options when it comes to lead generation. Whether you’re a seasoned marketer or a new entrepreneur, this guide will help you boost your lead-generation efforts. By tracking and analyzing lead data, you can refine your marketing and sales strategies for better results.

Paid Content 52

Paid Content Lead Ranking Lead Generation Lead Scoring 52

Orange Owl Blog

FEBRUARY 7, 2025

B2B Marketing Comprehensive Guide on Loyalty Programs in B2B Marketing Vivek Goel February 7, 2025 Share : Table of Contents Introduction In the B2B landscape , fostering long-term relationships and customer loyalty is essential for sustainable growth. What Are Loyalty Programs?

Loyalty 52

Loyalty Work Management Marketing Management B2B Marketing 52

Valasys

SEPTEMBER 20, 2024

In the highly competitive tech hubs like San Francisco and New York, the most successful SaaS leaders aren’t searching for basic solutions—they’re looking for advanced, proven strategies that truly impact customer retention, lead generation, and brand visibility. Now let’s get going!

Paid Content 40

Paid Content Work Management Marketing Management Lead Ranking 40

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What are you or your marketing team doing that is not talking to customers or creating and promoting insanely good content?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Moz

NOVEMBER 4, 2018

Doesn’t marketing brim with a thousand different tasks? A Google rep was recently quoted as saying that 46% of searches have a local intent. Mobile search, combined with desktop and various forms of ambient search, have established the local web as man’s other best friend, the constant companion that’s ever ready to serve.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Service 53

TrustRadius Marketing

NOVEMBER 9, 2018

What’s more difficult to know at a glance is the nitty-gritty of how brands and businesses are updating their ecommerce marketing strategies to handle the shopping season on the horizon. Ecommerce services, which provide templates, hosting, and all the fixings, come in free and paid flavors. Holiday marketing campaign timelines.

eCommerce 40

eCommerce Work Management Marketing Management Planning 40

TrustRadius Marketing

NOVEMBER 9, 2018

What’s more difficult to know at a glance is the nitty-gritty of how brands and businesses are updating their ecommerce marketing strategies to handle the shopping season on the horizon. Ecommerce services, which provide templates, hosting, and all the fixings, come in free and paid flavors. Holiday marketing campaign timelines.

eCommerce 40

eCommerce Work Management Marketing Management Planning 40

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” ” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks?

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Prospecting and Outreach : Collect contact on anonymous visitors and reach out to potential leads. Prospecting and Outreach Tools.

Marketing Automation Services 134

Marketing Automation Services Budget Programs Enterprise Management Work Management 134

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Contents 1. Content Marketing for Startups 3.1.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 157

PR Social Media Paid Content Media 157

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 131

Paid Content CRM Paid Search Agency Social Media 131

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Contents 1. Content Marketing for Startups 3.1.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Unbounce

AUGUST 13, 2024

Organic or paid? TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. It’ll always depend on your business’s market, goals, offer structures, average deal sizes, and resources available. Inbound or outbound? Let’s do it. Step 2: The buyer.

Paid Content 52

Paid Content Lead Generation Work Management Marketing Budget 52

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Content creation. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145