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The New Customer Acquisition Funnel Guide (2025)

SalesIntel

Whether a business operates in B2C or B2B markets, acquiring new customers is essential for growth and sustainability. The goal is to capture attention through channels like social media, ads, blogs, SEO, or public relations. Examples: Search ads, display ads, social media ads, remarketing.

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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

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Top 10 Influencer Marketing Platforms in 2024

Valasys

With so many influencer marketing platforms out there, it can be challenging to find the right one. Whether you are handling social media campaigns or maintaining a brand, the right influencer marketing platform may significantly boost your success. Efficient Content Scheduling Suppose you are launching a summer fashion line.

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How to Optimize UGC for Employee Advocacy Success

Oktopost

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Digital marketing helps small businesses build lasting customer relationships. Eighty-seven.

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Top Marketing Strategies for Small Businesses

Sharpspring

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

By Maria Geokezas , COO and VP of Client Services at Heinz Marketing. Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. Sales prospecting and outreach aren’t core components of product-led growth. Not quite.

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