Writing on the Web

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5 Ways to Get Readers to Respond

Writing on the Web

Online newspapers learned that the hard way, but bloggers are discovering ways to use the Web as a means for two-way interaction – increasing the relevance of a blog while boosting Search Engine Optimization efforts to drive traffic. This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. Your Blog as an Interactive Tool. Polls. External Links.

4 Ideas to Generate Blog Topics

Writing on the Web

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. How are you doing with your 2015 blog goals ? Many free versions are available online, including SERPs.com. Good luck in your journey!


5 Uses for Your Business Blog

Writing on the Web

Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications. He specializes in B2B and B2C marketing, with experience in informational blog posts, press releases, and website content that emphasizes Search Engine Optimization.  Maintaining a business blog is time-consuming. photo courtesy digitalart ). 1. Raw Sales. Customer Service.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Optimize for search engines. Handy hint : subscribe to ScribeSEOTool and learn how to optimize each blog post with a handy checklist!). Incorporate analytics – and study them. There are so many easy-to-use blogging analytics tools out there. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it!

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

A Structured Approach to Demand Generation Analytics


One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our  demand process optimization ? We Garbage in; garbage out.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly. Piwik.

The Top 5 YouTube Analytics Every Marketer Should Know


OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Implement the technology infrastructure to optimize your processes. 4. leaders expected to use predictive analytics in the next year, B2B. Developed, optimized and.

10 case studies show how web analytics prove ROI


Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?

Why You're Thinking About Digital Marketing Analytics All Wrong


The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. You can find custom reports in the “Customization” tab of your Google Analytics profile: One you get there, click “New Custom Report,” as you will see in the image below: Three Custom Reports to Consider. Now to the good stuff!

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How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. The “2016 State of B2B Marketing Metrics and Analytics” report from Regalix discovered that 84 percent of B2B marketers now consider analytics to be “very important” to their success. Hence, the increasing need for analytics.”. But why?

25 of the Best Web Presence Optimization Guides of 2012


Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Implement the technology infrastructure to optimize your processes. 4. leaders expected to use predictive analytics in the next year, B2B. Developed, optimized and.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? Usually, it’s search engine optimization. But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Analytics will ask you to try again.

Book Review: Optimize


In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. Among the specific pieces of wisdom Lee shares in the book are: •  Search is a moving target.

7 Things You Need to Know About Optimizing for Mobile in 2016


The point is: Today, you must make optimizing for mobile traffic a cornerstone of your website strategy. Optimizing a site’s mobile experience involves adapting to specific mobile devices and ensuring a seamless experience through mobile for your visitors. Let’s discuss a few of the important questions you should be asking about optimizing your site for mobile in 2016. 1.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Implement the technology infrastructure to optimize your processes. 4. leaders expected to use predictive analytics in the next year, B2B. Developed, optimized and.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

caught up with Brian recently to pick his brain about the sudden wave of interest in All Things Predictive. (HS) Brian, I was at Dreamforce in San Francisco earlier this month and it seemed like every other exhibitor was trumpeting “analytics”. Even Salesforce announced their own Analytics cloud. The use of analytics in B2B marketing and sales is actually lagging other industries.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

At an operational level, the individual-level systems use automated analytics to rank all possible content choices for each individual using that individual’s data. Segment-based systems either use rules to select content for each segment or use automated analytics to rank content choices for the segment as a whole. So I thought it worth some discussion.

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

It's All About Revenue

Customer journey analytics. It activates insights from digital analytics. 
. Site/offer optimization. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. Enter Data Management. ” Better Data Technology.

10 of the Best Web Analytics Guides and Tips of 2013


Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics


One such business is veteran customer Host Analytics, who has achieved amazing business results over the years by leveraging predictive intelligence in their sales and marketing stack. With the entire company focused on MQLs as a leading indicator of whether it will hit its revenue targets, the Host Analytics marketing team needed a better way to evaluate and prioritize good leads.

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Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. The same is true with search engine optimization and website optimization.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM). The Fliptop/LinkedIn deal is just more evidence of the connection.

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . Google Analytics, the most widely used web analytics tool, is free.

Isabelle Guis, Egnyte CMO: How to Achieve Real Time ROI with Data Analytics and Strategy

Crimson Marketing

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization. IT = Internal Teamwork: “ IT is the no in innovation,” too often, says Isabelle.

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How To Adopt ABM Predictive Analytics at Your B2B Organization


Predictive ABM analytics take a typical ABM strategy a step further. Organizations across the globe are counting the cost and realizing the high ROI of predictive analytics, and account-based marketers are no exception. As there are stages to most every strategy adoption process, there are steps to adopting ABM predictive analytics as well. Optimization Technology.

18 (of the) Best Web Analytics Guides of 2011


When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

Introducing Document Analytics


” When you think about the enormous amount of time, money, and resources needed to produce print-based marketing collateral, it’s pretty shocking that—until now—there’s been no real way to track how those materials are performing, or to optimize them to drive better ROI. That’s why this week we’re excited to announce the official launch of  Document Analytics.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

An Overview of Google Analytics Goals & Conversion Metrics


There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Web Presence Optimization Software Review: gShift Labs


gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). They aren’t silos, but tactics that need to be used in a coordinated manner to maximize and optimize an organization’s online presence. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g.,

Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. Just keep optimization trends in moderation – Like everything! 5. Let’s dive in, shall we? 1.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. As the amount of available data grows, predictive analytics has the potential to become even more valuable. Smaller Data = Better Data.

Want to Learn Marketing Analytics? Start With These 9 Great Resources


I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Share with us in the comments below.