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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. After 30 or 45 days, inactive leads should disappear entirely from view because of the decay, and be relegated to your newsletter queue.

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How to Improve Your Email Newsletter

Anything Goes Marketing

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. Here's the issue: How can you distinguish your newsletter from your competitors and take it to the next level? Email Newsletter 2.0 In the "new world" of web 2.0,

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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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Top 25 Content Marketers in Enterprise Software: The West Coast Edition

Content Standard

Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Adam Singer, Analytics Advocate and Program Manager, Google ( @AdamSinger ). To jump-start your own content marketing strategy, subscribe to the Content Standard Newsletter and have more news and insights sent directly to your inbox.

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The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement

Adobe Experience Cloud Blog

Another speaker suggested a marketing newsletter to sales and one (less often and more high level) to employees at large. You should have seen the CFO’s “Aha moment face” when he saw the opportunity tracking analytics in the marketing automation systems we evaluated. Then we wonder why they are on a different page”.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Architecture. Number of user seats.

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Thirteen email marketing platforms with high ROI

ClickZ

From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. What about email newsletters? 83% of B2B marketers distribute email newsletters with 40% stating these are critical to the success of their marketing strategy. Mobile or desktop?