The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. You get the point. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Consider how you might use the interactive possibilities of the Internet and Web 2.0 in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., Subscribe to this posts comments using RSS. Easy RSS Updates with PingShot.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” Let’s see how Google Analytics can help you do just that. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 24, 2009

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60