Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Subscribe to the Content Standard Newsletter for more stories like this one.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Subscribe to the Content Standard Newsletter for more stories like this one.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Google Analytics integration. Thrive Leads features A/B testing.

Paid Content 213

Paid Content CMS Development Design Optimization 213

Convince & Convert

APRIL 18, 2016

Instead, the recipients of those emails will be machines that we want to keep in the loop, says Paul Farnell, Chief Executive Officer & Co-founder of email creation, testing, and analytics software provider Litmus. Email messages will morph into mailable microsites. Are emails turning into push notifications or microsites?”

Marketing Management 110

Marketing Management Email Marketing Paid Search Agency Microsite 110

KEO Marketing

OCTOBER 17, 2017

E-newsletters (80%). Microsites (44%). Rely on Google Analytics to show you what works. Email Newsletters (28%). Using the Power of Analytics. Marketers employ analytics to test and improve their marketing programs. However, fewer than half of B2B marketers fully use analytics. Website Articles (78%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Content Marketing Institute

OCTOBER 8, 2018

On YouTube, the viewers can’t immediately buy a product, sign up for a newsletter, or receive coded pixels for retargeting. Without a critical mass of views, it is hard to use the analytics to learn any useful lessons about your video content. Getting the context right is utterly crucial for success. apricot_amir Click To Tweet.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Sarah Worsham ( @sazbean ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 3, 2017

Explore and analyze the data presented to you by using the free tools Google Analytics has to offer. Give the option to sign up for an e-newsletter or to purchase a new business tool in order to do the same. You could even use the power of a microsite to call web users to action. Lack of content diversification.

B2B Marketing 255

B2B Marketing B2B Thought Leadership Marketing & Strategy Marketing Strategy 255

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. You’ll also want to email a link to your list (sometimes in a larger newsletter). What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Marketing Insider Group

JULY 1, 2020

What information – relevant statistics, industry examples, in-house content analytics – do they need to see to understand the value of your content marketing? How can you quickly update upper management on the worth of your content with ROI analytics on an ongoing basis to keep them motivated?

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Webbiquity

FEBRUARY 21, 2017

Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp. Share discovered content on social networks, in email newsletter, on websites, portals, or web apps. Collaboratively share any type of content using newsletters, a content hub, or social amplification. 9) RebelMouse. 17) Pressly.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hinge Marketing

APRIL 17, 2019

Forms, landing page, & microsite creation. As advanced technologies such as speech recognition, predictive analytics, sophisticated testing and artificial intelligence become more integrated into marketing automation software, these platforms will become more and more capable. Campaign management and cross-platform integration.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). link] Tejas Deshpande RIP #microsites … #Facebook is the new Doyen of the #world !

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

DECEMBER 16, 2013

Newsletters. Microsites. 2) Fill analytical gaps with the right technology. If one or both of these are an issue, perhaps evaluating new technologies that give you better analytics should be on your short list. How to Unlock the ROI of Your Marketing with Analytics. Images and infographics. Utility content (e.g.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. These days, digital marketing is marketing.

Budget Programs 48

Budget Programs Webcast B2B Thought Leadership Gartner 48