Remove multivariate
article thumbnail

Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. These are good questions to ask when viewing and analyzing Struggle Analytics.

article thumbnail

Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. In all cases, the goal is to attract and retain both new and returning customers.

eCommerce 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia. Other examples of analytics relationships: Price and promotions test: More people bought, but at a lower price – profit did not increase. Are you measuring the right thing with your website optimization tests? Return rate.

article thumbnail

A/B Testing: A Guide You’ll Want to Bookmark

Convert

Example of A/B testing software: Convert Experience, Analytics Dashboard. People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. As you will see in the definition for multivariable test, it is different than A/B/N test. Multivariable Testing (MVT). Are you meeting them?