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How to Map SEO Keyword Research to the B2B Buyer Journey

KoMarketing Associates

Understanding Search Query Intent. As detailed in a post on Yoast , there are three primary types of intent associated with keyword targets (search queries). Informational Intent – these search queries represent information seeking objectives and the desire to learn more about a particular topic of interest.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

No software or scripts that only run on some devices. Any software must be common to all mobile devices. Encrypted searches don’t pass on the search terms to analytics software, including Google Analytics. However, as of 2017, no search terms are passed to analytics software at all.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. For example, if users are dropping off a particular page, you can use qualitative analytics tools (heatmaps, session recordings, etc.) Use Predictive Analytics to Help Customers. Provided you have heaps of user data, predictive analytics can help you find out why people stop using your product.

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. Smartphone users are a significant and fast-growing segment of internet users, and at Google, we want them to experience the full richness of the web," explained Yoshikiyo Kato, software engineer at Google. Mobile Search Will Continue to Rise.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

enterprise software. Software Abstractions. Tom Mandel. James Robertson. Euan Semple. David Weinberger. Categories. 10000 Miles. Design Thinking. 6 Minute Epic. advanced search. Andy Carvin. Artisanal Economy. BBC Manchester. Blue Monster. Book Review. Brian Hurlburt. Bryant Park Project. Doc Searls. Dr David Vaine. EIU Report.

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Google and the Parable of the Turkey

WebMarketCentral

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Consider how much knowledge Google potentially has about its advertisers. Actually, an unprecedented amount.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Analytics is your tool to find out which of your experiments are working and which ones aren’t. Generating New Ideas.