DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases 1.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. Top-of-funnel content like blogs, videos, and social media posts can answer your ICP’s most significant questions and give them enough information to determine what support they need.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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PureB2B

MAY 30, 2022

‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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Only B2B

FEBRUARY 6, 2024

Now that you have identified the challenges in leveraging intent data, let’s dive deep into the practical steps to collect and utilize it effectively. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

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Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. For B2B marketers, this is highly prized information.

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Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Third-party data is the most widely utilized pool of intent data to date.

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Intent Data Intent Intent Signal Bombora 109

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. It allows you to offer content based on lead intent signals and triggers. Produce Relevant Content. More Personalized Targeting From the Go.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

B2B Marketing Exchange

NOVEMBER 30, 2023

In the age of information overload, generic marketing messages no longer cut it. By leveraging data-driven insights, predictive analytics, and AI-powered algorithms, you can create highly targeted, relevant content and offers that resonate with your audience.

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Trends B2B Marketing Lead Scoring Lead Ranking 52

Inbox Insight

OCTOBER 27, 2023

What is buyer intent data? When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

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Zoominfo

JANUARY 26, 2021

Then you can start to get more granular, and look at existing tech stacks, revenue, and other technographic information that can help you craft a targeted lead gen strategy. With predictive analytics and intent signals, marketers can deliver ads through IP addresses, directly to stakeholders and decision makers.

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Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

DealSignal

DECEMBER 9, 2022

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. Intent Data Use Cases.

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Intent Data Intent Intent Leads Intent Signal 52

PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Match the best performing content journeys to your targeted accounts.

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Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PureB2B

MAY 30, 2022

Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals. Traffic sources.

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Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Related: How to Get the Most Out of Your Marketing Analytics. Add more researchable information.

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

SEPTEMBER 8, 2023

You see, AI is like a wizard that can analyze massive amounts of information. Intent-based marketing is a technique that uses AI technology to recognize and align with consumers’ genuine intent. Intent-based marketing relies heavily on AI technologies. So, how exactly does it work?

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Intent Data Marketing AI Analysis Intent 52

SalesIntel

DECEMBER 11, 2023

Unveiling the Dynamics of Lead Enrichment The pursuit of lead enrichment is a strategic odyssey that traverses beyond the realm of basic lead information. Not Utilizing Data and Analytics: Failing to track and analyze lead capture data leads to missed opportunities for optimization and improvement.

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Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Content4Demand

OCTOBER 27, 2021

As head of marketing for one of the largest data and analytics companies in the world, she has a close-up view of the power of data. She believes that intent data lays the groundwork for B2B marketers to understand their target audiences’ needs, behaviors and preferences.

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TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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Intent Data Intent Top of Funnel Enterprise Management 52

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. Real-time Insights: Provides up-to-date information for timely decision-making.

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Marketing AI Account Based Marketing Segmentation ABM 52

Zoominfo

JANUARY 26, 2021

Then you can start to get more granular, and look at existing tech stacks, revenue, and other technographic information that can help you craft a targeted lead gen strategy. With predictive analytics and intent signals, marketers can deliver ads through IP addresses directly to stakeholders and decision makers.

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Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo.

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Intent Data Work Management Intent Marketing Management 98

Zoominfo

DECEMBER 28, 2020

The team that swoops in and provides the buyer with perfectly timed, relevant content is one step ahead of the competition’s clunkier buying process. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. How Do You Access Buyer Intent Data?

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Lead Ranking Buy Work Management Marketing Management 100

Attendify

JUNE 10, 2021

As an event is taking place, marketers and event organizers are able to leverage integrated virtual and mobile event technologies with built-in attendee data platforms , to identify high-intent or other key attendee audiences, based on their unique, individual-level interactions and behavioral engagement.

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Intent Signal Trigger Marketing Lead Ranking Intent 68

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. The stakes are high in ABM, and every step of your strategy needs to rely on relevant, engaging content that speaks directly to your buyer.” What information do they need?

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Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

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Buyer's Journey SERP Lead Scoring Lead Ranking 85

6sense

DECEMBER 8, 2021

With enough data, patterns will emerge … and they’ll help inform the creation of a traditional ICP. . Intent data and predictive data are required to identify when prospects are ready to buy. Theoretically, you could use a mix of touch-timing reports and content engagement analytics to try to decipher when an account ends up in-market.

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Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Aberdeen

JANUARY 22, 2019

A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. Their flagship product is the Company Surge Analytics offering, which identifies when a company’s target prospects are conducting active research on topics related to that company’s services or products.

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Intent Data Intent Bombora Marketing AI 40

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Dated Contact Information One of the most commonly reported issues is the reliability of the data provided by Lusha.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Engagio

APRIL 11, 2018

When it comes to at all information on the internet, according to IBM , every day, we create 2.5 Within this massive amount of information, there is more insight about our buyers available to us than ever before. Within this massive amount of information, there is more insight about our buyers available to us than ever before.

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SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Aberdeen

JANUARY 25, 2019

And, according to the column, that 21% increase in technology spend is intended to fuel content, experience, engagement, and analytics efforts. LinkedIn’s Director of Product Abhishek Shrivastava said the purpose of the interest-based targeting is to combine profile data with intent signals, therefore improving targeting efforts.

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Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

The ABM Agency

MARCH 31, 2023

You’ll also learn about the role of data in precision demand marketing, including how analytics can be used to track performance and make informed decisions about future campaigns. Without precise data, it’s difficult to identify the right prospects and target them with relevant messages.

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Ideal Customer Profiles B2B Marketing Sales Management Lead Ranking 52

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

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Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 20, 2016

Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. Intent-based email lists are obviously contactable but volumes are often quite low. B22B lead generation vendor True Influence today announced a new product to help fill these gaps.

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