Writing on the Web

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Content Marketing: How do you know if it???s working?

Writing on the Web

” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Hey, I can dream, can’t I?

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How Do You Choose a Blog Platform?

Writing on the Web

In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. You also can’t use Google AdSense to monetize your blog or Google Analytics to track statistics about visitors and traffic.

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Educate Your Readers: 4 Learning Styles

Writing on the Web

If you’re analytical, you’ll teach using data. Here’s some help: I’ve taken information off the www.aboutlearning.com site which explains the 4MAT system for understanding four different kinds of learning styles. It all comes down to how people perceive information, then how they process it – what they do with new information.

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Does Your Blog Post Answer These 4 Questions?

Writing on the Web

Analytic learners. Analytic learners: Next, in your blog post, address the “What.&# After you grab attention with the Why, you state what you’re writing about. When you think about it, we’re all taking in information all the time, but not everybody looks at the same information in the same way.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. To keep track of your efforts, make use of analytical tools to help you measure every part of your social media campaign. Don’t become a cliché. Focus more on quality and not quantity.

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5 Uses for Your Business Blog

Writing on the Web

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. They also keep customers returning to informational business sites. Your blog can be the voice of your company, allowing you to relay information in a more personal way. Company and Industry News.

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My Business Website: Content for Customers… or SEO?

Writing on the Web

” The challenge: You want to make sure that your business website is fresh, attractive and informative. Why bother with SEO: We see a lot of smart professionals who focus on their expertise and the needs of the customers for quality information. ” Always keep that ideal customer in mind when crafting your message.

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