article thumbnail

B2B SEO:  Topic Clusters, Not Keywords

Envy

Why do Wikipedia and Wiki pages usually come up first in your searches? The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it. Search engines love this!

Keywords 118
article thumbnail

Unriddled: The Tech News You Need, SXSW Edition

Hubspot

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. The Facebook platform saturated the market with stories on its portfolio of products -- Facebook, Instagram, Messenger," said Connor Cirillo, HubSpot's conversational marketing manager, when the story first broke.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Humans can’t read the entirety of Wikipedia. GPT-3 can write convincingly about “Ecommerce analytics” but less convincingly about “Shopify analytics”; it can tackle “lead nurturing” with aplomb but descends into falsity when tasked with “lead nurturing sequences in HubSpot.” Humans can’t produce en masse. Humans can.

Tools 125
article thumbnail

Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

It’s no wonder HubSpot named IMPACT Partner of the Year in 2017 and 2018. 3) Make your content accessible: Wikipedia-like entry points and (gasp!) To establish that kind of domain authority, Booth said you need to “become the Wikipedia of your industry.” . What happens when you treat your blog like a media site.

article thumbnail

21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). source: HubSpot ). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future?

Stats 80
article thumbnail

Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. [1].

article thumbnail

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Think about the power of sites like Wikipedia , whose moderators are crowdsourced users that help make the site better because they care about being part of an active community. For instance, some have extensive communications, search and analytics functions. Think about companies like Uber, Airbnb, Facebook, and Alibaba.