Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant.

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Litmus

APRIL 18, 2024

When it comes to specific ESPs in play, Salesforce Marketing Cloud continued to dominate—it’s been one of the most popular marketing automation tools since its inception in 1999—alongside big names like MailChimp, HubSpot, and Marketo. Click here to see the full results.

Email Marketing 96

Email Marketing Marketing Automation Services Work Management Planning 96

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. What parameters are affected?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Navigate the Channel

JANUARY 3, 2024

We’re almost at the official tipping point in 2023 where mobile surpasses desktop, and HubSpot found that 46 percent of all email opens now occur on mobile. Every All credible email marketing providers , including MailChimp, HubSpot and Brevo, have guidelines for users to interpret data, much like these from Constant Contact.)

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels.

Open Rate 113

Open Rate Marketing Automation Services Peer-to-peer Click Rate 113

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July. Quote of the day.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Sharing buttons. Branded embedding.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77