Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. In turn, it can ensure that your marketing strategies match the new buying behavior. 18% more shoppers choose Google over Amazon. Google Analytics Course.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Navigate the Channel

JUNE 7, 2023

#1 56% of B2B companies incorporate digital marketing, according to WebFX. Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. Digital marketing is a goldmine for creating a more personalized and engaging customer experience. Hello, Google Analytics.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Online Marketing Institute

OCTOBER 31, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 40

Social Media Paid Content Tools Media 40

KoMarketing Associates

FEBRUARY 16, 2016

While content marketers don’t necessarily have an annual celebration to match the glamor of NBA All-Star Weekend, we still practice and hone our content marketing skills with hopes of being seen as all-stars within the industry. But, what kinds of skills are needed to become a content marketing all-star? Let’s take a look: 1.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Mia is the Director of Demand Generation for Finalsite where she has risen through the ranks while training a dynamic team of writers and digital marketers. Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 116

Business Paid Search Agency Social Media Analysis 116

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. 2022 BEST SOFTWARE LIST FOR ENTERPRISE. HubSpot CRM. ADP DATACLOUD.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52