Remove Analytics Remove Focus Group Remove Hubspot Remove Sample
article thumbnail

15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

I do this by using data and analytics to learn more about customer behavior and preferences. I conducted several focus groups to gather feedback from employees about their experience working for the company. I'm also experimenting with artificial intelligence to see how we can deliver personalized experiences at scale.

article thumbnail

How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. Focus groups. Competitor tracking analytics. Depending on the analytics you have available, a lot of this information can be found on your CMS or CRM. HubSpot's Marketing Hub. Interviews. Observation. SurveyMonkey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Use Industry Analysis to Deliver the Food the Dogs Want to Eat

Brandwatch Marketing

Social media analytics and industry analysis can help you find out what food the dogs want to eat. The most common ways to perform market research are surveys, user tests, focus groups, and interviews. They brought in E15 Group for data and analytics support to help understand that data.

article thumbnail

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? That means we can all conduct market research for less money, across a larger sample size, and with less time investment. 3) Find the right group of people for your market research. Dive In to Your Marketing Analytics.

article thumbnail

How to Find and Hire a Director of Marketing for Your Business

Single Grain

Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. Hence, the Director of Marketing should be able to build marketing campaigns from scratch with a focus on ROI.

article thumbnail

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.

Linkedin 100
article thumbnail

The Ultimate Guide to Developing Buyer Personas (with Templates!)

Single Grain

You might need to offer a small incentive (like a coupon or free sample product) to convince them, but their answers will be valuable for your buyer persona research. Mark should create two buyer personas – or detailed descriptions from sample customers – based on these profiles. The young, tech-savvy entrepreneur.