Content Standard

FEBRUARY 27, 2019

Make sure everyone—from marketing to technical communications to customer service—is informed on your brand guidelines and understands the kind of content that your audience expects and wants from your brand’s different social channels.

Social Media 76

Social Media Budget Programs Service Tools 76

Martech

DECEMBER 21, 2023

To measure these outcomes, use post-event surveys, session surveys or even live focus groups and feedback sessions. “If After the event, you should also have team members who can perform analytics and draw insights from event data. Dig deeper: What is a digital events platform and how can it help you?

Planning 78

Planning Copyright Peer-to-peer Terms and Conditions 78

Convert

NOVEMBER 17, 2021

According to a 2020 report by Adobe Analytics where they analyzed one trillion visits to retail sites in the U.S., They then brought in a focus group and got them to assess how they used the page (on mobile also as it was a large portion of their traffic), what information they wanted to find, and how easy it was to look for.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Hubspot

SEPTEMBER 7, 2011

Use Facebook Insights: Facebook Insights is an analytics tool right within Facebook that helps you measure and analyze your Facebook presence. The tool provides Facebook Page administrators with analytics data about Page visits and engagement and can help you understand what content is and isn't engaging to your fans.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

DECEMBER 5, 2023

It does this by using algorithms, deep learning, vector embedding , machine learning, and data analytics to gain deeper insights into consumer behavior and preferences, which allows marketers to create more personalized and, therefore, more effective marketing campaigns.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Sprout Social

FEBRUARY 28, 2022

After all, cultural moments don’t come with brand guidelines. You can do some hashtag research or use native analytics tools, but both of those options are fairly time-consuming and time is of the essence. Think of it as a speedy alternative to a focus group. It sounds simple, but it’s easier said than done.

Act-On 110

Act-On Brand Identity Branding Social Media 110

Marketing Graham

DECEMBER 30, 2020

Building and writing a marketing plan or strategy can take months if you are the only person in the marketing department, especially if you follow the guidelines of the Chartered Institute of Marketing. Start by developing a B2B Marketing Plan. You probably don’t have the time and may not have the resources.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Biznology

JUNE 4, 2014

Marketers have been adhering to brand guidelines for years, but with the plethora of media and content formats (think a Facebook post versus a Tumblr GIF), this becomes more complex. Staying on top of website analytics is critical to uncovering the right insights. Three keys to being data-driven.

Impressions 80

Impressions Paid Content Planning Internet Marketing 80

B2B Digital Marketer

MARCH 4, 2021

In a recent article released by mobile data and analytics firm App Annie, social audio app Clubhouse has already exceeded 8 million downloads worldwide since launch. Here’s what I, so it’s like a little mini focus group. Within a span of 15 days, from February 1 – February 16, 2021, Clubhouse was able to gain 4.5

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

OCTOBER 18, 2011

Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. Unless you were really big, and you were a consumer brand, and you could do focus groups. Instead, transform your marketing into something that actually works and you can be proud of.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28