Convert

SEPTEMBER 8, 2021

For example, we could have a heap of headline ideas and are not sure which will work. For example, on Facebook, you can set up basic multivariate test ads, by adding in variations of a thumbnail image, headline and body copy, etc. Here’s an example: You run a headline test and pick a winner and implement.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Moz

DECEMBER 16, 2019

Beyond Google, your business listings on other online platforms like Yelp, Facebook, Bing, Apple Maps, Factual, Foursquare, and Infogroup can ensure that customers are encountering your business across a wide variety of sites and apps. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound!

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. While focused on marketing, he includes other categories that add depth to the content such as: Good Reads, Long Reads, Interesting Stuff. HeidiCohen Click To Tweet.

Curation 110

Curation Examples Content Paid Search Agency 110

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Reporting on analytics. For example, here’s how we create account based content: Choose which audience we want to target. As an example, at Directive Consulting, we sell into three different personas.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. .

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

SEPTEMBER 10, 2019

Even though the days of content mills are long gone, there are other, much more valuable ways to leverage content marketing. Dive Deeper: Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. So why does long form content work better? That added level of personalization goes a long way. Is it brand awareness?

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Convert

OCTOBER 25, 2022

Examples of good questions to start with include: What is in the hero section of your homepage right now? For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Here's what I mean, using the "infographic generator" example above for demonstrations. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. There are many nuances we could get into here—Bayesian vs. frequentist statistics, one-tailed vs. two-tailed tests, etc.—but

Optimization 96

Optimization Conversion Multivariate analysis Tips 96