Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Hubspot

APRIL 4, 2023

For example, if the role requires you to work independently, prepare some examples of when you mastered a project solo. For example, I recently worked with a software company to [Achievement 1] and [Achievement 2]. For example, "I like tackling tough issues and developing new solutions.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Martech

JUNE 2, 2023

For example, ChatGPT told us that the “Other” row you find in some GA4 reports is a grouping of many rows of low-volume data (correct) but that the instances when this occurs are defined by “Google machine learning algorithms.” Instead, time can be saved by instructing ChatGPT to produce analyses from sample data without heavy programming.

Marketing AI 93

Marketing AI Analytics Practices Generation 93

Hubspot

DECEMBER 4, 2018

Here are seven sample answers to ensure you're proving yourself an incredibly valuable company asset. Provide examples from your background. 7 Sample Answers to "What Makes You Unique?" It's critical, however, that you provide specific examples of how your prior experience has provided you with certain transferrable skills.

Sample 97

Sample Startups Work Management High Quality Lead 97

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

RebelMouse

JANUARY 5, 2024

A/B Testing Example #1: Subject Lines One example of A/B testing includes subject lines. Some examples include font size, images, headlines, social, color scheme, and layout. Google Analytics also offers web page A/B testing for non-RebelMouse users. An excessively large or small sample size will yield inaccurate results.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. B2B sales prospecting examples and strategies At its best, prospecting is a powerful way to build your pipeline and generate revenue from new customers. How do you do that?

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Tony Zambito

JANUARY 10, 2022

Even after requesting numerous analytical reports, leaders are left wanting. For example, here is a sampling: “I need to know what they think of us and our salespeople.” “Why These are just a sampling of responses. And when they do present themselves, you can hear as well as feel the urgency.

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Get to know your audience. LearnOnTikTok.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. What’s more important is the real-time analytics and feedback you can gain from these platforms. Below is an example of what you can expect to see. Automated Retargeting.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Webbiquity

MARCH 5, 2020

For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g. Automated Google Analytics data, including: Page load times. In its current form, the dashboard only uses three sample data connectors: The Google Sheets connector. The Google Analytics connector.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Q: Can you give an example of something that indicates your organization is actually becoming more customer-centric?

Conference 93

Conference Digital Transformation Sample Touchpoints 93

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? In this blog, we’ll focus on analytics related to outbound lead generation strategies. Climbing the Analytics Maturity Ladder. Preparing to Use Prescriptive Analytics.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Launch Marketing

MARCH 22, 2023

You can reference our guide below to find standard sample questions to use. Check out our B2B case studies for more examples! don’t generalize analytics to “doubled visits to website” but instead quantify it to “increased visits to the website from 3,000 to 6,000 in two months”). Include specific metrics (i.e., What Did We Do?

Case Study 111

Case Study Case Studies Studies Work Management 111

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Spiralytics

MAY 1, 2023

Analytics : Track performance, identify areas of improvement, make data-driven decisions, and optimize your sales and marketing strategies with Hubspot’s comprehensive analytics and reporting capabilities. Sample Migration Before completely migrating your data, it might be better to have a sample migration first.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Mass Analytics

DECEMBER 19, 2022

The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size. This means that the more observations we have, the narrower the interval around the sample statistic is.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Martech

JUNE 29, 2023

It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. Let us know: Are you ready for Google Analytics 4? Here’s a sample of comments — positive, mixed and negative — we’ve gotten from you. Training sources are few and not easy to follow.”)

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Budget Programs Sample 87

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Sharpspring

JUNE 22, 2017

For example, Amazon gets personal with customers across email, social, Amazon Prime, Dash Button, Echo and beyond. Social monitoring and marketing automation analytics will show you where your time and efforts can be best spent. Starbucks provides a great example of this. 7 Integrate Your Findings.

Sample 40

Sample Advertising Channels Paid Search Agency Top of Funnel 40

Engagio

JANUARY 30, 2024

That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. Real-world applications of predictive analytics modeling can be found across various industries with many use cases. How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Oktopost

NOVEMBER 16, 2021

Share all important data with your social media people and give them visibility into some of the relevant Salesforce analytics without direct access to your CRM. Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. Let us know!

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 105

Social Media Advertisements Advertising Tools 105

B2B Marketing Directions

JUNE 18, 2023

For a survey of business professionals about a business subject, the description of the survey methodology should include the following: Sample size (the number of responses the survey received) When the survey responses were obtained How the survey responses were collected (e.g.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. For example, if you’re bringing in more leads, you can know for sure whether you owe it to changing CTA buttons on the landing page or using improved subject lines for your emails. Sample size adjustment. Scheduling.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Martech

DECEMBER 26, 2023

Organizations must develop best practices across customer facing functions, data and analytics teams, and legal to avoid damage to their brands and organizations. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash. Collaborate vigorously.

Marketing AI 106

Marketing AI Allocation Generation Planning 106

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. New and Returning Visits.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Follow an AI strategy playbook that helps you build a trustworthy foundation: for example, deciding on an approach, readying your technology, and enabling your people. For example, they could use a prompt like “Which three subject lines have had the biggest open rates?” Need help with your generative AI strategy? The other upshot?

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Martech

MARCH 8, 2022

For example, 44% of women in the ads analyzed were shown in professional settings, but those ads saw almost 50% less ad spend than where characters in professional environments were male. The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. Male characters were seen more (56%) and heard 1.5X

Features 88

Features Research Ads Advertising Agencies 88

Webbiquity

MARCH 16, 2017

For example, “Learn how to prevent DDoS attacks” is a far more descriptive link that just “Learn more.”. For example, a link from a page with only 50 links on it is more powerful than a page with 200 links on it. For example, policy pages can often be combined into one page. 2. Reduce your links. Search Engine Land.

Design 235

Design SEO Tips Lead Scoring 235

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. For example: an ad film saying that a product is good in quality will be less effective than the one which is saying that if you want to judge the quality of the product try it. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168