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How Your B2B Can More Optimally Utilize the Event Stack

Navigate the Channel

The event stack can become a critical bridge in this effort, if there is an effort made to optimize it. Some companies come from a culture of hosting great offline events. Getting the most out of the event stack means combining these two disciplines. Quantifying the Face-to-Face Event. Optimizing Your Stack.

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” The enhancements utilize heuristic models and US districting data to facilitate superior ad curation.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Amazon Q Capabilities : Optimized for use within AWS, leveraging 17 years of AWS data. Cost : Amazon Q’s pricing details are not widely published as it integrates deeply with AWS services. Integrations.

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You haven’t switched to GA4? Better get a move on

ClickZ

In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically. Understanding Google Analytics 4 GA4 represents a significant shift in how data is collected and analyzed.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. Consider Account-Based Marketing.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

There are so many parts to creating a successful website — from optimizing for visibility to creating a great user experience. Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Content Management Software (CMS) Let’s start with your CMS.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. An email marketing expert can help optimize each part of your funnel. Hosting webinars and events can be a good way to gain new readers. Are We Ready to Improve/Add Email? Create your list.