Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. 1) Marketo. Google Review Count: 93,900. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. The deal is not particularly surprising.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? But the other presenters disagreed, largely arguing that the separate groups have distinct needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2014

While many CDPs also provide some execution services, Lytics draws a sharp distinction between its core data layer, supporting analytics, and message delivery. Data and analytics are included in the system; execution is not. All told, the company has prebuilt connectors with more than 80 software-as-a-service products.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. sentiment analysis social marketing automation marketing automation predictive modeling prospect database mintigo semantic analytics data enhancement interestbase web data analysis'

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Once the campaign begins, users can extract lists of domains that exceeded a specified activity level or had change in activity. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

The Point

NOVEMBER 5, 2009

BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Providing performance tracking and analytics on campaigns. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. San Mateo, CA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

FEBRUARY 13, 2014

Insights and Analytics Change the Game While a lot of today’s content marketing tactics work to engage prospects, it’s a whole new ballgame when you can see exactly how individual users interact with your assets. So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). A few might survive as independents serving the most sophisticated clients. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. This makes incorporating video a simple and effective addition to any modern selling strategy, helping to humanize the selling process and build better relationships with buyers.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

SnapApp

MAY 9, 2013

It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. Using analytics gleaned from interactive content engagements and campaigns, marketers can continue to climb or even jump the marketing efficiency curve.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48

Allocadia

JUNE 7, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

In the fall, we announced new dashboards with key analytics into marketing performance. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

InsightSquared

MARCH 29, 2018

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

DECEMBER 22, 2015

Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., original marketing program), Brightfunnel can build a complete chain linking marketing programs to leads to accounts to opportunities.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120