ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Key Features: Users can easily edit, format and publish content and modify design. Key Features: Offers web-based email marketing platform.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

SendinBlue

AUGUST 24, 2020

The features let you optimize the customer journey from start to finish, using deep insights into customer behavior to track performance and tweak your campaign. You can then easily edit this based on real-time insights and analytics. The Best Marketing Automation Platforms to Boost Your Results. Sendinblue. ActiveCampaign.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

ClickZ

OCTOBER 22, 2020

Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Segmentation features that use your customer and prospect data to create targeted segments for creating personalized content and targeting ads. This software is not for the faint of heart. 3 Oracle CX Marketing.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Webbiquity

SEPTEMBER 29, 2020

Beyond all the cool features that necessary for live session streaming, it adds an additional layer of experience in the form of 3D 360° or 2D graphics that transforms any virtual event from a regular web page into a unique virtual environment that conveys to the attendee the spirit of the event and creates a memorable experience.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Zoominfo

MAY 9, 2022

Although these two software solutions work similarly by automating routine administrative tasks and workflows — and sometimes share similar features — they are not synonymous. Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. It does not exist.”

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. The Enterprise package, featuring more advanced capabilities for 10,000 contacts, starts at $3,200 a month. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Litmus

MAY 13, 2021

We also sync with Oracle Eloqua, Marketo, HubSpot, Acoustic Campaign, Mailchimp, and Campaign Monitor. For the new Previews sorting feature, I noticed one of the filtering options is “Popularity – Your Audience.” Does this refer to the Litmus Email Analytics tracking pixel data we’ve been collecting on some email campaigns?

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. 1) Marketo. Google Review Count: 93,900. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! How accurate is the customer demographic data in analytics?

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. Each tier of the membership offers a larger storage size, more features, and greater control. Users have a lot more control over their content with features like captions or subtitles. Sharing buttons.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

TrustRadius Marketing

DECEMBER 16, 2019

We hear complaints like: “To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.” . If you go on any marketing automation vendor website, you will see personalization listed as a key feature for their tool. . There are] no tutorials for new users.”.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

B2B Marketing Traction

JULY 9, 2014

You can view my SlideShare presentation – it’s embedded at the end of this post. Now there are many more examples of great B2B digital marketing.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. We know this information because of our new feature, Conversation Analytics. Conversation Analytics tells you what happened ON the call. What’s your biggest challenge as a B2B marketer?

B2B 120

B2B Landing Pages Leads Lead 120

Litmus

JUNE 4, 2021

It’s chock-full of features and tools to improve your workflow, and we want to make sure you’re comfortable with all of them. It has a lot of features built-in to make development as easy as possible. Email Analytics is only available on Plus and Enterprise plans. We’ll look at these in-depth in the next post.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Vidyard

NOVEMBER 28, 2014

Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Vidyard) with their Eloqua instance and sent video viewing data to Salesforce. So … use that data!

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. Analytical insights fetched by the marketing automation solutions can be used for several important purposes: a) Program ROI. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JUNE 30, 2010

Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s FreeView can be used for as long as you like and provides pretty much the same features as the paid version of the system.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. There’s less value to sharing B2B strengths in execution, since each group builds and deploys programs independently. (In

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 22, 2010

The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. Marketing Analytics Software. Google Analytics is probably the most used analytics tool.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. The features are interesting, but what really matters about Mintigo is the data: fresh, powerful, and unique information about a large share of the business universe. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

SnapApp

MAY 22, 2015

In this week’s blog feature from team Product, we’re exploring what can be accomplished by pairing SnapApp with your marketing automation platform. The best way to deliver leads to Eloqua is with our Audience App. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

PureB2B

JUNE 13, 2017

This is great for marketers because online channels allow for better targeting, tracking, and analytics. Since then, a multitude of more sophisticated marketing automation platforms have emerged with better UIs and more useful features. Marketing Analytics Software. Google Analytics is probably the most used analytics tool.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Directive Agency

FEBRUARY 4, 2022

Marketing Operations also usually owns the reporting and analytical function within marketing. Those four are Hubspot, Marketo, Pardot and Eloqua. Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Leadspace

JANUARY 4, 2017

The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. PR Analytics from Cision or Trendkite.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

SWZD

SEPTEMBER 11, 2019

These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail. Working with analyst firms and predictive analytics products, they then compile a target list of similar companies, decision makers and industries for their solutions.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48