ViewPoint
MAY 5, 2011
CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.
ViewPoint
APRIL 17, 2012
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Baking in analytics from the get-go is a winning strategy.
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ViewPoint
MARCH 6, 2012
And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. It doesn’t matter whether that means bringing on dedicated data analysts, working with third-party firms, or tapping into the analytical mindsets and skills of those in the marketing group.
ViewPoint
MAY 10, 2012
That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s becoming a marketing automation platform, if it hasn’t already.”
ViewPoint
MAY 10, 2012
That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s becoming a marketing automation platform, if it hasn’t already.”
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