ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution. In a market driven by the shift of power to the buyer, RPM doesn’t help buyers buy or drive additional value for them.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM). These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

NOVEMBER 5, 2009

typically include a CRM option for clients who don’t want to pay for a separate Salesforce.com or other license - firms aimed at larger installations ( Marketo , Eloqua , Pardot , Genius.com ) are providing widgets that give sales people direct access to marketing automation information.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 22, 2010

The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. This leaves more concrete differences, some based on features and others based on service or distribution models.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” “Are you hoping to connect with bloggers and get the word out about your product or service?&# How to Reach Out to Bloggers by Chris Brogan. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Heinz Marketing Blog | Vice President - Client Marketing Services. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Customer Experience Matrix

DECEMBER 8, 2011

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. They’re searching for products and services: 46% of searchers now use mobile exclusively to research. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Digital B2B Marketing

NOVEMBER 7, 2013

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Yesler is a B2B marketing agency from @Projectline that helps technology companies deliver predictable revenues, sustainable growth, and measurable results.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Customer Experience Matrix

JULY 3, 2008

My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

LeanData

MARCH 30, 2022

However, they often lack technical resources on their teams, forcing them to queue alongside the rest of the organization for IT services and solutions. In the simplest of terms, there are four buckets of tools that feed a GTM strategy within Salesforce: Marketing Automation, Data Intelligence, Sales Engagement and GTM Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Even for those of you that don''t have a lead problem (lucky you), marketing automation is not the end-all, be-all to demand generation. 3) People don''t exist in a vacuum.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Content Marketing Institute

APRIL 26, 2018

Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditional marketing efforts like demand generation and direct brand promotions. One more tip: Collaborate at the planning stage. Challenge: Make the best use of the right technology.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Renewed focus on data quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

DealSignal

MAY 16, 2018

But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Contact discovery can help fill that gap. Did I say five?

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

Leadspace

NOVEMBER 10, 2016

Advanced, AI-powered predictive analytics is one such application — enabling companies to accurately predict which leads are most likely to convert, and prioritize resources accordingly. Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly. ” The same goes for ABM.

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Cross-sell: When an existing customer buys additional products or services in different categories. Demand Generation: Marketing programs focused on driving awareness and interest in a company’s products and services. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

KoMarketing Associates

JULY 21, 2015

The team at Eloqua has a nice grid-like infographic comparing buyer objectives and business objectives in relation to content marketing assets types, which can be used for support and reference. reports that your software produces, products that your equipment produces, products/services that your clients would typically produce, etc).

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Dotdigital.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Customer Experience Matrix

MAY 23, 2007

If you’re familiar with these systems, you’ll immediately notice that search engine optimization is a world of $150 PC software, while all the other categories are dominated by large service providers. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Metadata

FEBRUARY 16, 2021

At the end of my tenure, or we were in business analytics, business analytics platforms. It’s a service model to everybody else. Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. Jason Widup: When analytics was really pretty stuffy.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52