Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. 7) Oracle Eloqua. 1) Marketo. Google Review Count: 93,900.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. The core idea of RPM naturally brings to mind other approaches like CRM and ERP, both bringing strategies, applications, and integration together into unified wholes.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. Sean Callahan.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

NOVEMBER 5, 2009

BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Today, lead management in the CRM system starts when sales get the lead.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale. Lead nurturing.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale. Lead nurturing.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Customer Experience Matrix

MARCH 5, 2009

The main result of the conversations so far has been to clarify the items related to lead routing. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Content Management 0.5 The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Marketo Engage helps you to accelerate the customer experience through: Behavior tracking Multichannel marketing In-depth reporting Lead management Automated lead nurturing Audience segmentation Customer relationship management. Eloqua Pricing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), About Lead Liaison. ™, in October of 2017.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

TrustRadius Marketing

DECEMBER 4, 2019

Email marketing products typically feature: Subscriber and list management List segmentation Design templates WYSIWYG editor Targeted Messaging A/B testing Mobile optimization Analytics and Reporting Compliance Integration capabilities with other marketing and sales tools. Lead Management. Reporting and Analytics.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

LeanData

MARCH 30, 2022

In the simplest of terms, there are four buckets of tools that feed a GTM strategy within Salesforce: Marketing Automation, Data Intelligence, Sales Engagement and GTM Analytics. Each bucket includes a series of point solutions that offers a dedicated set of tools that feed into – and out of – Salesforce. .

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Lead: Represents a person or company not yet qualified into a contact. Lead Management: A system of assigning and distributing leads to the proper sales reps so they can be evaluated, cultivated and pursued. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. With the tap of a smartphone, access important marketing analytics.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

AUGUST 7, 2018

With the tap of a smartphone, access important marketing analytics. Salesforce Marketers can utilize Salesforce’s automated lead management and scoring capabilities. Traveling marketers can even tap into the Salesforce mobile app to manage leads on the fly. But which tools do marketers rely on to get the job done?

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Marketing analytics to prove and improve business impact. Oracle Eloqua.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121