Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Curious about where things are heading?

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

AUGUST 13, 2015

At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Predictive analytics is making guessing a game of the past. Predictive analytics is making guessing a game of the past. Let’s get started… 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Obtain and Use High-Quality Data.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Sprout Social

MAY 25, 2016

Sure, it might not be as cool, but it has been proven effective and addresses a very important need. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Raven URL Builder for Google Analytics. Test it anyway. IsValid.org.

Marketing Automation Services 111

Marketing Automation Services Email Marketing Tools Planning 111

Adobe Experience Cloud Blog

APRIL 19, 2011

To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SnapApp

APRIL 4, 2018

But, it seems to have had the opposite effect. Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Now, you’d think this would make measuring B2B metrics easier.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

But his new players statistically get on base more often. They call this analytical process “Moneyball.” He wanted the guy who statistically got on base more and put them in a position to score. This guy could be one of the most effective relief pitchers in all of baseball. He should cost $3 million a year.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Ranking 48

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MAY 5, 2011

According to a recent CMO Site survey , almost 50% of lead marketers devote less than 5% of their time and resources to marketing analytics. This is a staggering statistic, given the role of a marketing leader is to plan. Granted, continual execution is also integral to our jobs — and often perceived as more pressing.

Planning 48

Planning Webinar Metrics Paid Search Agency Marketing & Strategy 48

Optinmonster

MARCH 13, 2024

Here’s a great video marketing hack from Marketo. Animoto provides the following tips that can help you tell your business’ story more effectively: Craft an easy-to-understand script with a simple call-to-action (CTA). Use a character in your video to make your storytelling more effective.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Marketo's Modern B2B Marketing. " tend to be most effective. Promote it.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. B2B marketing is very different from marketing to individual customers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

SpotMe Blog

AUGUST 4, 2023

Communicate Effectively Event check-in software is also helpful for managing RSVPs, sending reminder notifications before the event, and facilitating quick onsite registration. Using one is an easy way to create a great experience and drive higher attendance at your events through effective communication.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Customer Experience Matrix

MARCH 29, 2016

Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. The vendor plans to add statistically inferred weights in April. But the system does discover the most popular paths and most effective marketing assets on its own.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Vidyard

JANUARY 6, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Online Video Statistics 2.7

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

KoMarketing Associates

OCTOBER 31, 2013

Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. Marketo’s Content Marketing Page. As the saying goes, “content is king.” TopRank’s Content Marketing Section.

Resources 120

Resources B2B Marketing Peer-to-peer Content Marketing 120

Webbiquity

JANUARY 10, 2023

Features: Behavior Analytics. Effective features for in-house collaboration between marketing teams and designers. Advanced Analytics. Exceptional statistics dashboard. It provides powerful analytics that are simple to understand. Real-time analytics. Lead Nurturing. List Management. Multi-Channel Marketing.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. This can work for any marketer.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. This can work for any marketer.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

SnapApp

APRIL 7, 2016

Exhale happily, though, because there are some amazing resources available that make scaling content creation much easier and much more effective. Also great for adding some flare to certain statistic displays without having to go full infographic. Visually provides custom-made infographics that make your statistics pop.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

chiefmartech

FEBRUARY 9, 2016

and advanced analytics techniques to assess probability of martech adoption at each major stage of company growth. You’ll be entertained and educated on the many nuances of building an effective martech stack. And all that? That was just day one.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. As we steam forward into the 2020s, we wanted to put our spin on the top trends for digital marketing in the 2010s through the eyes of some marketing pundits.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Adobe Experience Cloud Blog

APRIL 10, 2012

A leading author, speaker, strategist, and founder of the Content Marketing Institute, Joe helps businesses understand the trends in content marketing, and how marketers can learn to think and act like publishers. They don’t want to see analytics. What tips do you have to do so effectively? . That’s all they care about.

Top of Funnel 48

Top of Funnel Conversion Storytelling Content 48

Full Circle Insights

MAY 5, 2021

And the cascading effects of lower earnings and career disruption will compound for years to come. For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. Spice Up Your Marketing Funnel.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Vidyard

SEPTEMBER 14, 2021

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Take Advantage of Video Trend #1 1.1.1 Innovators Leading the Charge With Video Trends 2. Video Trend #2: Post-Sale Teams Embrace Video 2.1 How to Take Advantage of Video Trend #2 2.1.1 Innovators Leading the Charge With Video Trends 3.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Online Video Statistics 2.7

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Some of the biggest names in this sphere include Marketo, HubSpot and Salesforce Pardot.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

Hubspot

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. With any time, anywhere access process payroll, and gain insights into pay and earnings trends. ADP DATACLOUD. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing Statistics. They do indeed. This is a bit of a cheat.

Marketing Automation Services 104

Marketing Automation Services Paid Search Agency Work Management Marketing Management 104

Single Grain

NOVEMBER 11, 2019

What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. 5 Trends that Will Define the New Vision of Marketing Automation.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Although organic channels of lead generation are cost effective, you shouldn’t ignore the power of paid channels.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

MAY 1, 2020

Social media video statistics you should care about: 93% of businesses say they’ve earned a new customer from video on social media. In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video.

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Single Grain

JUNE 10, 2021

Analytics Tools. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. It also helps you pick the best keywords for your website by displaying the keyword's trend. Video Creation Tools. Design Tools. Project Management/Collaboration Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Vidyard

MARCH 8, 2021

Learn From the Pros In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video. Things trend in real-time and live streams work great because immediacy is in Twitter’s DNA.

Paid Content 65

Paid Content Social Media Video Marketing Media 65