2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent. If you happen to be skeptical of brand and demand convergence, I’ll leave you with a few statistics to ponder over. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There was no care for brand, just traffic. 1984?! MORE >>

To ensure the effectiveness of such marketing mixes, it’s important to continue checking initiatives against overarching business goals, and allow time to calculate ROI of marketing efforts. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. If, for instance, analytics indicates that your community tends to retweet and share content more frequently early in the day, or early in the week, time your most compelling content to hit the stream during those times. The same holds true when developing strategies for Twitter. MORE >>

Yesterday afternoon I caught up with Jon Miller and Maria Pergolino to get an inside view of their new Revenue Cycle Analytics (RCA) as well as what's coming up. Paraphrasing Jon Miller about using Marketo's RCA for his own company's marketing programs, "I went from being the arts and crafts guy to the revenue guy with my executive team." With Marketo RCA, now you'll know. Instead of looking at statistics as static numbers, we need a more holistic way to measure movement across the entirety of the process. MORE >>

Statistics show that buyers don’t do that. There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Social Marketing : You’ll be able to manage and track your social campaigns, see how many people are sharing content, manage your social profiles, track your engagement, and see analytics. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and  ROI analytics. Create a plan. MORE >>

They don’t want to see analytics. What tips do you have to do so effectively? . Are you looking at sharing statistics? Are you looking at analytics, opt- in, lead scoring? That’s what content will drive, and you need to use all the analytics data to help make that business case. All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Recently I caught up with Joe and he answered some very tough questions that content marketers face everyday. MORE >>