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| | CUSTOMER EXPERIENCE MATRIX
JUNE 9, 2010 [Analytics, Effectiveness] Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect
The solution boils down to this: classify different contacts as related to the different stages in the buying process and then measure their effectiveness at moving customers from one stage to the next. Examples of vendors taking this approach include: - Marketo recently announced new " Revenue Cycle Analytics " marketing measurement features with its customary hoopla. The conceptual foundation of Marketo’s approach is that it tracks the movement of customers through the buying stages. Clear Saleing bills itself as an “advertising analytics platform”.
| | MODERN B2B MARKETING
APRIL 21, 2011 [Analytics, Effectiveness] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
The numbers prove how much room for improvement there is for corporations to raise their sales effectiveness metrics (which are a direct link to revenue performance results). Here are some statistics that graphically illustrate the point: 94% of marketing qualified leads will never close (SiriusDecisions). improving salesperson’s time efficiency or boosting lead flow).
OCTOBER 31, 2013 | KOMARKETING ASSOCIATES
[Analytics, Effectiveness] 10 Content Marketing Resources for the B2B Marketer
AUGUST 19, 2013 | KOMARKETING ASSOCIATES
[Analytics, Effectiveness] 32 B2B Marketers to Add to Your Google Plus Circles
JULY 23, 2013 | WRITTENT
[Analytics, Effectiveness] Blogging Metrics: How to Find and Apply Actionable Intelligence
JUNE 3, 2013 | MODERN B2B MARKETING
[Analytics, Effectiveness] Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend
MAY 8, 2013 | LEDGER BENNETT
[Analytics, Effectiveness] The top 10 B2B marketing research papers you should read
MARCH 14, 2013 | MODERN B2B MARKETING
[Analytics, Effectiveness] How to Measure the ROI of Your Marketing Programs
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| | WEBBIQUITY
SEPTEMBER 15, 2010 [Analytics, Effectiveness] 20+ Cool Social Media and Web Tools
Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Visitors can rate posts and you also get click statistics. An online video editor than enables you to mix videos footage, images and soundtracks and add effects to create standard or high-definition online videos. Cool Web Tools. Social Mention. ** 5 stars. uberVU. Outbrain.
| | MARKETING INTERACTIONS
OCTOBER 29, 2010 [Analytics, Effectiveness] Wise and interesting words
Yesterday afternoon I caught up with Jon Miller and Maria Pergolino to get an inside view of their new Revenue Cycle Analytics (RCA) as well as what's coming up. Paraphrasing Jon Miller about using Marketo's RCA for his own company's marketing programs, "I went from being the arts and crafts guy to the revenue guy with my executive team."
| | MODERN B2B MARKETING
APRIL 21, 2011 [Analytics, Effectiveness] Why Elevating Your Metrics’ Sophistication Matters
To obtain optimal results, marketers need a powerful and efficient marketing analytics solution. To harness the abilities of marketing analytics, marketing should understand the reasons and specific opportunities such a solution provides. To learn more about B2B marketing analytics, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.
| | MODERN B2B MARKETING
MARCH 14, 2013 [Analytics, Effectiveness] How to Measure the ROI of Your Marketing Programs
This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. great way to measure the true impact of a particular marketing program is to test the effectiveness of that initiative against a well-formed control group by comparing the two groups’ results. Multiple touches. Definition.
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MODERN B2B MARKETING | TUESDAY, FEBRUARY 19, 2013 [Analytics, Effectiveness] Marketing Automation 101
Statistics show that buyers don’t do that. There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Social Marketing : You’ll be able to manage and track your social campaigns, see how many people are sharing content, manage your social profiles, track your engagement, and see analytics. Analytics : You’ll also have access to web analytics to see your website traffic, your search engine optimization (SEO), and ROI analytics. Create a plan. MORE >>
MODERN B2B MARKETING | TUESDAY, OCTOBER 4, 2011 [Analytics, Effectiveness] Brand and Demand Convergence Required
2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent. If you happen to be skeptical of brand and demand convergence, I’ll leave you with a few statistics to ponder over. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There was no care for brand, just traffic. 1984?! MORE >>
MODERN B2B MARKETING | THURSDAY, JUNE 7, 2012 [Analytics, Effectiveness] When The Boss Has A Crazy Idea, It’s Time To Start Testing – An Interview with a Chief Data Officer
In the end, most companies want to be successful and it’s hard to argue for an idea, no matter how good it seems, if the numbers don’t support its effectiveness. When I have more time and the luxury of automating analytics, I’ll move forward with a multivariate test. I’ve found that there are many great tools for non-statisticians available for free online that can quickly calculate the sample size you need in order to achieve statistical significance at various levels of confidence. This results in a conundrum for marketers. At the time, Ms. MORE >>
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 31, 2013 [Analytics, Effectiveness] 10 Content Marketing Resources for the B2B Marketer
Because statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing. The MarketingProfs site includes all aspects of the marketing industry, including a comprehensive content marketing resources page featuring a steady mix of statistics, infographics, and blog posts specific to content marketing. Marketo’s Content Marketing Page. 'As the saying goes, “content is king.” Content Marketing Institute Blog. MORE >>
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 4, 2012 [Analytics, Effectiveness] Moneyball – Another Name for Marketing Automation
But his new players statistically get on base more often. They call this analytical process “Moneyball.” He wanted the guy who statistically got on base more and put them in a position to score. This guy could be one of the most effective relief pitchers in all of baseball. Targeted direct mail may not be as intriguing or visual as many of the new social media programs out there but if it is getting great results and is cost-effective for your organization, you may want to believe in the data and put more money behind it. Do I care if it’s a walk or a hit?” MORE >>
- [Analytics, Effectiveness] 32 B2B Marketers to Add to Your Google Plus Circles KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
- [Analytics, Effectiveness] 9 Twitter Tips for B2B Marketing Success MODERN B2B MARKETING | TUESDAY, APRIL 19, 2011
- [Analytics, Effectiveness] All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi MODERN B2B MARKETING | TUESDAY, APRIL 10, 2012
- [Analytics, Effectiveness] B2B Email Marketing 101: 7 Best Practices MODERN B2B MARKETING | TUESDAY, JANUARY 11, 2011
- [Analytics, Effectiveness] How to Sell Digital Marketing to the C-Suite MODERN B2B MARKETING | TUESDAY, FEBRUARY 22, 2011
- [Analytics, Effectiveness] Benefits of Online Surveys for B2B Marketers MODERN B2B MARKETING | MONDAY, APRIL 18, 2011
- [Analytics, Effectiveness] Blogging Metrics: How to Find and Apply Actionable Intelligence WRITTENT | TUESDAY, JULY 23, 2013
- [Analytics, Effectiveness] Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend MODERN B2B MARKETING | MONDAY, JUNE 3, 2013
- [Analytics, Effectiveness] Marketing Metrics That Matter for High Performance Revenue MODERN B2B MARKETING | THURSDAY, MAY 5, 2011
- [Analytics, Effectiveness] How do You Sell Marketing Automation to Internal Stakeholders? MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 20, 2013
- [Analytics, Effectiveness] The top 10 B2B marketing research papers you should read LEDGER BENNETT | WEDNESDAY, MAY 8, 2013
- [Analytics, Effectiveness] 5 Ways to Give Your B2B Marketing Strategy a Makeover MODERN B2B MARKETING | SUNDAY, MAY 30, 2010
- [Analytics, Effectiveness] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- [Analytics, Effectiveness] ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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