PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

PathFactory

MAY 2, 2022

A large percentage of the buyer journey is spent on self-education and research from marketing-generated content and managed channels,” said Dev Ganesan, CEO of PathFactory. Coupled with rich reporting and analytics, revenue teams can capture granular content intent signals that identify sales-ready buyers.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Customer Experience Matrix

FEBRUARY 5, 2015

Vendors have been knocking themselves out for the past five years trying to educate marketers to run their systems. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Perhaps having agencies run them is the real solution instead. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Vidyard

NOVEMBER 28, 2014

Oracle, Deltek, and even ourselves (yes us … we may have a little thing going with video data ) all know that there’s a lot to be learned from video analytics that can guide future marketing decisions. Herein lay a campaign opportunity for Oracle to educate their prospects and gain more high-quality leads.

Analytics 50

Analytics Video Marketing Campaigns Lead Ranking 50

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

markempa

FEBRUARY 18, 2013

Providing performance tracking and analytics on campaigns. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Before, the sales team had a great deal of control over the information flow and education of prospects.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Analytics (measuring marketing effectiveness). Respondents pointed to lack of budget and poor data analytics infrastructure as the two top roadblocks.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Customer Experience Matrix

NOVEMBER 5, 2009

The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. But even though modern database technology allows one system to handle both CRM transactions and analytical marketing queries, this does take an appropriate design. Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

APRIL 15, 2015

Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. “Video is a critical asset for today’s marketing and sales organizations. .”

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: MQLs require more education and follow-up to be converted to an SQL. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Tracking method – Eloqua. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NuSpark Consulting

JANUARY 21, 2012

The book covers design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you’re involved with marketing or designing a large ecommerce site, or managing a modest online operation. . Web Analytics and ROI Measurement. Web Analytics 2.0: Khalid Saleh, Ayat Shulairy. Steven Woods.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hinge Marketing

AUGUST 15, 2014

Important analytics to monitor and how to adjust accordingly. We’ve discussed the importance of analytics, but that’s a big topic. If it is a piece of premium content or a webinar sign-up form, they should find themselves on an appropriate “landing page” with any further instructions that may be necessary.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. Great marketers build campaigns around video.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Content Marketing Institute

APRIL 26, 2018

Whitney Kisling, senior content strategist at Capital Group and managing editor of the investment fund’s content destination Capital Ideas , which educates financial advisors about the impact of economic and political trends and events on the investment environment. Challenge: Stay true to the editorial mission and show value to the company.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Customer Experience Matrix

JUNE 2, 2011

Oracle’s new Marketing system supports this with a separate analytical database, which is essential for advanced revenue reporting such as time-series analysis. This is quite different from competitive products like Eloqua , which are sold mostly to B2B marketers.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Lead Liaison

DECEMBER 31, 2018

marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), analytics solutions (Domo, Revelation™, etc), and lead retrieval providers (Cvent, Experient, etc.). The Event Lead Management Kit contains many educational resources, including a de tailed presentation of the features GoExhibit!™

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Marketing Insider Group

JULY 28, 2011

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Technology is becoming critical for marketers to remaining competitive. .

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

ClearVoice

JULY 20, 2020

Because marketing typically involves a multitude of different skills — content writing, design, web and technical knowledge, data and analytics, marketing automation, and so on — many freelancers can “pitch” their services to brands. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua).

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua. We do that as well.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Really took marketing as part of that journey sort of from an arts and craft discipline in the late ’90s, early 2000s to the marketing automation driven, NQL funnel, analytics, data, process discipline that it is today. is the place to go.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. You’ll learn how these technologies can make physical spaces and products come to life.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Finally, you must know how your efforts are performing. Press Release.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

PathFactory

FEBRUARY 14, 2019

When you run advertising against an account, the best you can do is see whether that account hit your website afterward – not whether you caused someone to self-educate. Introducing Path Analytics. Path Analytics gives marketers the reports they’ve always dreamed of, but until now have been impossible to generate.

Analytics 74

Analytics Eloqua Sales Qualified Leads Ideal Customer Profiles 74

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. It is currently backed by Centerbridge Partners and employs 900 people. Target customers. Product overview. Product overview. Product overview.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Cognitive Marketing / Predictive Analytics. Mobile Video. Back to top. Arnie Kuenn.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62