Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. A strategy is only as good as its tools. Content Marketing Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo.

Analytics 101

Analytics Work Management Planning Tools 101

Webbiquity

OCTOBER 21, 2020

In terms of segmentation and mapping , customer personas don’t provide enough detail for a comprehensive digital branding plan unless it specifically details and establishes all touchpoints of the consumer’s journey. Brands should have an actionable plan to turn customers into long-term advocates. Communication. Technology.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? This guide aims to provide an overview of ASO and what you can do for better app store optimization.

Optimization 90

Optimization SEO Keywords Click Rate 90

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Marketing Attribution Display Social Media 100

NuSpark Consulting

JULY 2, 2012

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100

Sprout Social

SEPTEMBER 6, 2023

If you’re new to LinkedIn or want to optimize your LinkedIn business page, we’ve created this resource for you. Follow these steps to create an optimized LinkedIn Page. On the navigation bar, click the “ For business ” dropdown to display multiple options. If you aren’t sure, reach out to confirm.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Salesforce Marketing Cloud

JANUARY 4, 2024

How do you optimize drip campaign performance? Make a new plan, Stan What is drip marketing? Make a new plan, Stan What is drip marketing? Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. Do you have a strategy for finding their demographics and behavior?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

PureB2B

JUNE 14, 2021

In this article, we covered strategies that can help you budget like a CFO and optimize your expenses on digital marketing. Paid advertising: Your primary options here are Google ads, social advertisements, and display advertisements, all of which may be used strategically depending on your objectives.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Hubspot

APRIL 25, 2019

Social media is an instrumental component of any business's marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting. However, there's one social media site where users actually embrace branded content -- Pinterest.

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Optimization & predictive analysis. Competitive analysis. Tracking for campaigns.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Martech Advisor

NOVEMBER 14, 2019

How can a centralized analytics team help not only break down organizational silos but also help learn more about your customers and their behaviors across channels? This team model allows visibility into learnings that can be applied across media/channels and share knowledge/data across teams to enable a meaningful customer journey.

Analytics 50

Analytics Marketing AI Multi-Touch Attribution Multi-Channel 50

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Optimization & predictive analysis. Competitive analysis. Tracking for campaigns.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Bannerflow

DECEMBER 4, 2018

Agile marketing and in-house display advertising are a perfect match. Moreover, you could even argue that by bringing display advertising in-house, brands adopt an agile strategy by default. Put simply, the same technologies enabling in-house display are revolutionising marketing. Display advertising is going in-house.

Planning 53

Planning Advertising Agencies Display Advertisements 53

SocialPilot

FEBRUARY 26, 2024

Simply put, this duo of human creativity and AI’s capabilities offers marketers a powerful tool to innovate, improve their strategies, and build genuine connections. But there’s more to AI marketing than just the strategies and the tools. Data Analytics Data analytics is the most promising use case of AI in marketing.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Just select the dropdown menu, and you’ll see a list that displays your different pages.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. As pеr Adobе Analytics , Consumers spent $211.7 As pеr Adobе Analytics , Consumers spent $211.7

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Choozle

JUNE 2, 2022

No matter how exceptional your product or service is, how stellar your landing page looks, or how analytical your team is, no one will click on your ad unless the creative is compelling. But in our data-driven marketing landscape, creative assets are often an afterthought of the overall strategy.

Top of Funnel 75

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 75

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Spiralytics

MAY 10, 2023

AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes. As customers become more sophisticated and demand more personalized experiences, businesses need to adapt by developing smarter marketing strategies. Tools like Jasper.AI

Marketing AI 62

Marketing AI Marketing Automation Services Work Management Marketing Management 62

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Optinmonster

APRIL 6, 2021

Then we’ll teach you 3 ways to optimize that page to get more leads and drive more revenue. For full access to SeedProd’s template library, you’ll need one of their paid plans. Plus, when you upgrade to a higher plan , you unlock even more elements like: Countdown timers. Optimize Your Facebook Landing Page.

Landing Pages 71

Landing Pages Paid Content Facebook Optimization 71

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. It builds authenticity Social media users prefer “real-life” content from brands on social media.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time. The best part is that you can start with a free plan with zero hidden costs.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Convert

DECEMBER 16, 2020

So, if you’re looking for ways to step up your marketing game from basic practices to guaranteed, data-driven strategies, here are the six less common ways to use data to make better marketing decisions: 1. Furthermore, include them in your headlines to fully optimize your page. Build a Solid Content Marketing Strategy.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. SMS Marketing: Do you plan to also send SMS marketing messages ? Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

ClearVoice

MAY 6, 2019

Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. However, with so much data available in the analytics suites it can be discombobulating to know where to start. Why an analytics dashboard is important. But where to start?

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

Lake One

OCTOBER 13, 2023

Introduction to Account-Based Marketing and its Benefits Account-based marketing has developed into an extensive strategy that every company wants to integrate, whether they are large giants in their space or simply hitting the ground running.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

SalesIntel

DECEMBER 6, 2023

Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. Choose the Right Tools to Improve Your Sales Strategy Now that you know how beneficial sales tools are, you need to focus on implementing the right ones.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. In the two areas where media shows up prominently on your profile, it’s important to put your best branding foot forward. Understand how SEO matters in social media.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136