Remove link
Remove Analytics Remove Display Remove Marketo Remove Statistics
article thumbnail

Facebook’s Algorithm: 3 Must-Know Changes

Adobe Experience Cloud Blog

These ads will appear in a user’s inbox, according to Facebook, based on “ how many threads a user has , the size of their phone’s physical screen and the pixel density of the display.” Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy.

article thumbnail

Predictive Analytics: The Next Piece of the Social Puzzle

Adobe Experience Cloud Blog

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is B2B Social Media Marketing?

KoMarketing Associates

There are countless statistics to back this; however, one of my favorites is that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. 30+ Statistics Designed To Guide Your Social Media Strategy. 5 Effective Options For B2B Advertising on Social Media.

article thumbnail

B2B Email Marketing 101: 7 Best Practices

Adobe Experience Cloud Blog

The name that displays in the ‘from’ field determines if a recipient will delete the email. To measure the success of an email marketing campaign, utilize reliable statistics and B2B marketing analytics. Is it for lead generation or to share information to solve a customer’s problem?

article thumbnail

Shredded Wheat or Cap’n Crunch: Making Tough Decisions In Allocating Online Ad Spend

Adobe Experience Cloud Blog

Just take a look at the latest LUMAscapes for Social , Search , or Display. Creating An Analytical Allocation Model. Now, for something that appeals to those who love statistics, let me walk you through the process. Gather some data points: Cost by day by channel. Sounds grrrreat!

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Publishing deep content or big research and following up with outreach to content creators can drive links and mentions.

article thumbnail

Beyond Views and Downloads: Use More Advanced Content Analytics

Adobe Experience Cloud Blog

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Sample dashboard from Marketo Web Personalization displaying content engagements and leads generated.