Webbiquity

JANUARY 10, 2010

Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 10, 2010

The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network.

Adwords 100

Adwords Tips PPC Tactics 100

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Top 30 Largest Social Bookmarking Sites by Anything Goes Blog A great list of the top social bookmarking sites, with visitor statistics, as of late last year.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

MARCH 2, 2009

How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.)

Link Building 20

Link Building SEO Ad Building Linkbait 20

Webbiquity

FEBRUARY 18, 2010

Get the answers to these questions and many others here in more of the best articles and blog posts from last year on Google AdWords search engine marketing. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land. Is The Hype Over Google AdWords Quality Score Justified?

Adwords 100

Adwords Tactics Tips CTR 100