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8 (of the) Best Web Analytics Guides of 2010

Webbiquity

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid?

Analytics 100
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

by MediaPost Marketing Daily Commentary. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.

PR 100
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20 Expert Tips for Better Facebook Marketing

Hubspot

YouTube is a treasure trove of ‘em, and sharing sites like Reddit and Digg are great sources to discover stuff people like." - Linda Bustos, GetElastic. In most cases, transparency and listening go a long way in stemming off negative feedback." - Dave Folkens, TopRank Online Marketing Blog. Keep it Fresh.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My tactic is to reduce the process down to a very simple form, an inarguable form.

Blogger 40
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Book Review: Website Optimization

WebMarketCentral

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A