The Point
NOVEMBER 27, 2018
Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. So yes, paid social media can be an effective demand gen channel. times higher. Click To Tweet. (HS)
InsightSquared
APRIL 12, 2018
Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective.
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ANNUITAS
MAY 5, 2020
It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. . Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What are the key performance indicators that your demand marketing team uses?
Heinz Marketing
MARCH 28, 2024
In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.
Vidyard
AUGUST 2, 2016
In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. throughout the buying journey.
Contently
JANUARY 31, 2023
For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors.
ANNUITAS
SEPTEMBER 21, 2018
For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Adobe is known excellence at the crossroads of creative and analytics. Maybe not so much in this case.
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