Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Analytics and Video Marketing ROI. Get more backlinks to pages with embedded videos. Get more opens and clicks on your email sends.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Benefits of Video for Sales Emails 2.1 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Analytics and Video Marketing ROI What is Video Marketing? Video for Demand Gen 9. Video as an Account-Based Marketing Tactic 10.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

NOVEMBER 7, 2019

Many marketing and sales teams continue to focus on early-stage campaign metrics, making it hard to prove the impact of video on revenue. Accurate video analytics are paramount to a successful and scalable video strategy. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 65

Top of Funnel Video Marketing Lead Scoring Lead Ranking 65

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

MARCH 27, 2018

New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Video Marketing 65

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. What’s the policy on using third party tracking pixels in emails?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

JULY 27, 2015

Used well, marketing automation (MA) can tell the story of how your customers interact with your brand, your content, and the people in your company, throughout the entire customer journey. Why add marketing automation into your stack? Which MAP is the right MAP for you? Could I use that?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Vidyard

NOVEMBER 7, 2019

Many marketing and sales teams continue to focus on early-stage campaign metrics, making it hard to prove the impact of video on revenue. Accurate video analytics are paramount to a successful and scalable video strategy. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 55

Top of Funnel Video Marketing Lead Scoring Lead Ranking 55

Vidyard

FEBRUARY 23, 2016

Our messages compete with 2,900 others daily for the attention of their customers and prospects. Inboxes are becoming more cluttered with the average person interacting with 121 emails each day. Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. Consider how the online video platform in question will let you optimize and map the different features in the customer journey or funnel. Consider what type of metrics and analytics would be valuable to your and your company.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 27, 2019

Think About Your Video Campaign Strategy 8. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Research Your Target Audience for Video 4. The sky’s the limit!

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

OCTOBER 3, 2018

The video can be played in-line alongside the rest of your awesome content on the page. Reduce storage and server costs Plus, having a video library eliminates the need to send files back and forth, ultimately allowing your business to save on storage and email server costs. With that much video, you need an organizational system.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Watch and Learn Want to learn about using video in sales emails via video? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Benefits of Video for Sales Emails 2.1 Using Video in Sales Emails is More Convincing than Traditional Cold Calling 2.4

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

OCTOBER 3, 2018

Reduce Storage and Server Costs Plus, having a video library eliminates the need to send files back and forth, ultimately allowing your business to save on storage and email server costs. Organize Video Content Make it easier for teams—whether in marketing, sales, customer service, or internal communications—to find what they’re looking for.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

AUGUST 18, 2014

A simple, talking-head style interview can be shot and edited within a week, but a complex creative campaign or videos requiring motion graphics will likely take longer. This will help you when scheduling realistic timelines and campaigns. On it’s own dedicated landing page?). Your homepage? In a blog post?

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

JULY 31, 2015

But as you expand your use of video across marketing programs; such as web, email marketing, content campaigns, demand gen, social, and events; something not-so-entertaining starts to happen. What about embedding videos in landing pages built by your marketing automation system? Analytics and insights.

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

JANUARY 14, 2014

Here’s an example of lead score thresholds: Lead Score Priority Action 0-40 Interested Nurturing/Drip Emails 41-60 Lead Telemarketing/Email Campaigns 61+ Sales Qualified Lead Direct Sales Outreach How this score is built depends entirely on what your marketing and sales teams feel drives engagement.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

DECEMBER 4, 2020

Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

MARCH 27, 2018

New capabilities help marketing, sales and customer support teams deliver a wide range of personalized customer experiences proven to stand out and boost audience engagement. Enhancements to its Vidyard GoVideo one-to-one video messaging app including new product capabilities and native integrations with Outlook and Zendesk.

Paid Search Agency 13

Paid Search Agency Work Management Marketing Management Video Marketing 13

Vidyard

OCTOBER 27, 2019

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific. Influencing deals.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

SEPTEMBER 18, 2020

In this blog, we’ll cover how you can use video at every stage of your event marketing campaigns. Capture Customer Testimonial and Thought Leadership Videos 3.3 Don’t forget to pair your video with a strong call to action (CTA) and an effective event landing page to drive those registrations. Contents 1. Why Event Video?

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Video Email Statistics 2.9 The Benefits of Customer Support Videos 1.1 What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4. Post-Sale 5.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

NOVEMBER 11, 2016

It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made. All campaigns take effort, but really great video usually goes above and beyond. Video Marketing Campaign of the Year – Lenovo & Traction. Thus, the “Users Happen” campaign was born.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

FEBRUARY 16, 2017

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences.

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Video Marketing Work Management 96

Vidyard

AUGUST 21, 2015

We attended every talk and made pages upon pages of notes. Start thinking about customers as accounts, not individual people, that are the best possible fit for your business (a.k.a. Predictive analytics is one way. Use video in email – simply put, emails with video see greater opens and CTRs.

Sales Qualified Leads 100

Sales Qualified Leads Practices Top of Funnel High Quality Lead 100

Vidyard

SEPTEMBER 18, 2020

In this blog, we’ll cover how you can use video at every stage of your event marketing campaigns. Capture Customer Testimonial and Thought Leadership Videos 3.3 Don’t forget to pair your video with a strong call to action (CTA) and an effective event landing page to drive those registrations. Contents 1. Why Event Video?

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Vidyard

SEPTEMBER 24, 2019

You can’t send the full file in an email or text—it’s too big. Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

JULY 21, 2017

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. In this post, we’ll share some tips and tricks to help you go video —adding the special sauce that can really amp up your outbound email and nurture campaigns.

Email Marketing 50

Email Marketing Video Marketing Campaigns Top of Funnel 50

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

SEPTEMBER 5, 2014

With the CMO set to gain more spending power than the CIO in the next few years, executives are placing increased scrutiny on content marketing efforts and there’s a lot more pressure for you to justify your spend on video campaigns. your competitors content? You control the content path in a more strategic way.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Vidyard

DECEMBER 5, 2017

With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement and lead conversion. Facebook Analytics and New Content Format Support.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54