Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. Other types include customer relationship management (CRM) data and social media data.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

MAY 29, 2013

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. You will need to include marketing strategists, analytics gurus and Web developers. Use pictures and graphs. Don’t hide results. 5) Your own data is best.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: It sounds like you are aiming for like the Enterprise Feedback Management space (or EFM if we have to make an acronym) by offering a bolt-on solution to other data sources (survey, CRM, etc.); is that accurate? Is the algorithm behind the sentiment scoring powerful enough to rise above the field of established players?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

NOVEMBER 8, 2013

On the other side of the proverbial “brand” table sat the numbers and analytics “geeks,” as they were often called. These teams would crunch numbers, run hundreds of equations, and compile long and arduous Excel ® sheets. Well, that divisive line between creative and data is no longer existent. That’s a big mistake.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100