article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Nativo?

article thumbnail

ABM Measurement: The 9 Most Important Metrics to Track

Metadata

Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). In general, you’re looking to keep your CTR as high as possible and your costs (CPM and CPC) as low as possible, so you can reach as many individuals within your list of accounts as possible. Demos and meetings booked.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Salespeople knocked door to door to offer product demos to entice customers to make on-the-spot purchases. On the other hand, Facebook’s average CPM is only $7.19. Advanced targeting capabilities, real-time engagement, cost-effectiveness, diverse content potions, detailed analytics, etc., Social media marketing.

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. This could be the number of products purchased after hosting an event, the number of demos booked after creating a landing page, or the number of website visits from a social media post. GA: Google Analytics.

article thumbnail

Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Salespeople knocked door to door to offer product demos to entice customers to make on-the-spot purchases. On the other hand, Facebook’s average CPM is only $7.19. Advanced targeting capabilities, real-time engagement, cost-effectiveness, diverse content potions, detailed analytics, etc., Social media marketing.

article thumbnail

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

He has also created market assessments where he evaluated the positioning of market leaders in the CRM, CPM/BPM, BI industries plus many others. Our client has had sales conversations with companies like Microsoft, Citrix , Symantec , Host Analytics , and many others. Notice the key word here: “specific.”. Specific” companies.

article thumbnail

ln-house marketing across countries at Elkjøp Nordic

Bannerflow

Team Brand consists of various divisions such as, Brand, Marketing and Content, CRM/Loyalty and Insight and Analytics, and so it only made sense to collect those divisions under one unifying umbrella. For example, if you do not have the “correct” banner, at the right time, then you might end up with a high CPM cost and little value.