Remove Analytics Remove CPM Remove Demo Remove ROAS
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The Big List of Content Marketing Acronyms

Brandpoint

CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. This could be the number of products purchased after hosting an event, the number of demos booked after creating a landing page, or the number of website visits from a social media post. GA: Google Analytics.

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How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. It is mostly used for generating leads via downloadables, sign-ups, demo/free trial requests, etc. Use company page analytics to monitor follower demographics.