7 Bing PPC Secrets That Expand SEM Beyond Google
QuanticMind
DECEMBER 5, 2018
Another major benefit of using Bing for SEM is lower competition. Fewer advertisers have Bing PPC strategies, making it easier to gain access to higher ad positions at a more affordable rate than with Google Ads. There are four main ways Bing can manage your bids for you: Enhanced CPC. Maximize Conversions. Target CPA.
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