The Point

DECEMBER 11, 2018

But then reality kicked in, and companies realized (and are still realizing, to this day) that technology alone, without adequate resources, people, planning, strategy, content, and creative, won’t solve anything. Any shortcuts in planning, content and other processes and resources are likely to have a proportionate effect on results.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

MARCH 15, 2016

One day that object might be predictive analytics , the next, it’s programmatic advertising. Marketers see a new hot topic to write about, and so produce content about ABM. But the fact that it has risen to such prominence, so quickly, says as much about what I’ll call the “marketing hype cycle” as it does about ABM on its own merits.

Account Based Marketing 100

Account Based Marketing ABM Advertising Agencies Paid Search Agency 100

The Point

SEPTEMBER 19, 2018

Think social media management, content management, marketing automation, reporting and analytics. Wherever you are early on in your career, learn, train, get certified in as many technologies as you can, especially if it’s on someone else’s dime. You don’t have to be a programmer or even a techie.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

AUGUST 16, 2016

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns.

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

The Point

APRIL 26, 2017

The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. CEO Lucas made a compelling argument in the opening keynote that prospective customers want “quality, not volume” in the content and messaging they see from vendors. good content, and solid creative.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

The Point

JANUARY 29, 2015

(HS) Content is everything these days. In our business, demand generation and content marketing are nearly synonymous. It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

MAY 11, 2015

Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. Good content ensures that the information you’re offering is topical and relevant.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

AUGUST 11, 2015

And the more that your message and content reflect a prospect’s stage in the selling cycle, the better. Marketing nerds love to talk about mid-stage programs and late-stage content, and the like, but how do we really know? Lead nurturing , for example, must now coddle the buyer through every step of his/her journey to customer nirvana.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The Point

APRIL 6, 2016

The main barrier to greater segmentation, however, is content. But in reality, when that next campaign needs to be in market next week, many companies find they don’t have the time or the resources to develop the additional content or versions that segmentation demands.

Account Based Marketing 100

Account Based Marketing Analytics B2B Mobile Advertising 100

The Point

JANUARY 12, 2023

Whether your role is content, design, media, MOPs, or marketing strategy, most in our organization think AI is about to change the way you work. With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246