Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Marketing Insider Group

AUGUST 18, 2020

Are customers happy with our product? Again, a common choice here is HubSpot CRM, which has been built from the ground-up to seamlessly move between inbound marketing and core sales functions. HubSpot reported that 26% of marketers failed in finding the right technologies to fit their needs! Perfect a Demand Generation Model.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

ClearVoice

APRIL 14, 2023

For instance, if you’re using content to spread awareness about a new product, your social KPIs would be different than if you were using posts to boost engagement with your website. Conversion rate The conversion rate tells you what percentage of visitors to your site do what you wanted them to do. Social media analytics tools.

Marketing & Strategy 103

Marketing & Strategy Marketing Strategy Content Marketing Work Management 103

Tomorrow People

MAY 30, 2022

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

OCTOBER 27, 2020

As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Social analytics. Web / mobile analytics.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

ClickZ

JULY 22, 2020

While CRMs, CX software, marketing measurement and analytics platforms, and other data-driven technologies have the potential to deliver comprehensive customer insights, they don’t always paint a clear picture of your customers’ needs or buying journey. To combat this, marketers have begun adding even more tools to their tech stack.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Rev

MARCH 22, 2023

Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance. Customer churn rate: The percentage of customers who leave your business after a given time period.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Tomorrow People

MAY 24, 2022

Launching a new product is just the beginning. So, you’re close to launching a new product. But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? First off, it’s important to keep in mind that an effective product launch doesn’t just revolve around a single event.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

ClearVoice

FEBRUARY 2, 2024

Regardless of what it is, you’re definitely envisioning the finished creative product — the end result. One of the best ways to ensure that is to integrate analytics into your content operations framework. In this article, we’ll explore the critical role analytics plays in your content operations.

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

accelerate agency

JULY 5, 2020

As Michael Redbord , general manager of Service Hub at HubSpot explains: “In a subscription-based business, even a small rate of monthly/quarterly churn will compound quickly over time. Just 1 percent monthly churn translates to almost 12 percent yearly churn. What we’ve just described is customer churn prediction.

Paid Search Agency 52

Paid Search Agency Companies Lead Ranking Work Management 52

Vidyard

JANUARY 9, 2017

If you’re using a powerful video platform like Vidyard, or the free Vidyard Chrome extension, you can get detailed analytics and notifications (right inside the CRMs you already use!) This way you won’t be selling hard and shoving ideas and products down their throat that they aren’t interested in. Can't Meet in Person?

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. The faster the follow-up with an SQL, the higher the close rate. . CPL thresholds will vary quite a bit based on the product and industry. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

AUGUST 18, 2020

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate. 2) Lead-to-Customer Rate.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

KoMarketing Associates

MAY 3, 2022

Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Track time on page in Google Analytics under Behavior > Site Content > All Pages > Avg. This can be tracked in sales or lead generation software, such as HubSpot. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Vidyard

JANUARY 9, 2017

If you’re using a powerful video platform like Vidyard, or our free Chrome extension ViewedIt, you can get detailed analytics and notifications (right inside the CRMs you already use!) This way you won’t be selling hard and shoving ideas and products down their throat that they aren’t interested in.

Conversion 50

Conversion Eye-Tracking Churn Rate Touchpoints 50

Single Grain

APRIL 1, 2020

HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. What’s the churn rate? Email marketing. Social media.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

DECEMBER 16, 2020

Predictive marketing is fueled by predictive analytics , which dates back to the 1930s. In the early 2000s , with the presence of "Big Data" many more brands and online advertising platforms embraced predictive analytics and marketing technology. Predictive Product Suggestions. Now, predictive marketing is all around us.

Work Management 101

Work Management Lead Scoring Lead Ranking Planning 101

Hubspot

DECEMBER 5, 2011

The following post is an excerpt from our new ebook, An Introduction to Inbound Marketing Analytics. According to the popular marketing resource MarketingSherpa, the natural churn rate of an email list can be 25% annually or higher, which is why you must continually work to add new contacts to your email database.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. What's the rate of growth? What's your fan/follower churn rate? 7) Improve products and services. Reach Growth - How large is your social reach ?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

MARCH 15, 2022

CRMs , sales automation software , conversational intelligence platforms , email trackers, lead scoring tools, analytics resources, and a host of other relevant programs can help you kickstart and sustain successful sales efforts. Churn Rate. Processes, personnel, and products are going to evolve, expand, and pivot.

Startups 73

Startups Burn Rate Churn Rate Lead Ranking 73

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. According to data from Recurly , the average voluntary SaaS churn rate sits around 5% annually. That’s exactly why so many SaaS companies operate on a “freemium” model or give away a free version of their product to reel in users. Translation? Feature announcements.

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

ClickZ

MARCH 23, 2020

PQL enables SaaS companies to rate prospects based on how they use their products. Every investment in productivity impacts the return in a positive way – at least that’s the goal. You can employ tools such as Google Analytics to track website engagement metrics. 3) Product-qualified leads (PQLs).

Paid Search Agency 127

Paid Search Agency Enterprise Management Lead Ranking Companies 127

Terminus

AUGUST 7, 2020

Many SaaS companies use recurring billing and have plenty of ways to upsell customers into additional products, features, and licenses. CLV is typically calculated over a certain time period as: CLV = (1 / customer churn rate) x (revenue / customers). Churn Rate. Customer Lifetime Value.

Churn Rate 52

Churn Rate Acquisitions Cross-Selling Marketing & Strategy 52

Hubspot

MAY 13, 2013

Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Take a step back and review your analytics in order to identify what’s working and what isn’t.

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. SaaS Marketing Plan vs Traditional Marketing Building a SaaS business is harder than selling a physical product.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

SalesIntel

APRIL 16, 2021

Here are our top three tactics for B2B companies to convert data into actionable analytics and practical efforts to drive revenue. #1 Customer segmentation enables you to prioritize customer outreach, reduce churn rate, and transform customer relationships. Develop targeted products. Technographic customer segmentation.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Valasys

FEBRUARY 20, 2020

The value proposition of the products & services has to be shown by the marketers & simultaneously the customers have to find the products or services helpful to be adequate for their pain-points. Effective customer success results in decreased customer churn & enhanced up-selling opportunities.

Lead Ranking 52

Lead Ranking Churn Rate Lead Scoring Work Management 52

chiefmartech

APRIL 22, 2020

churn rate from one year to the next is pretty significant attrition to support that narrative. But the rate of new venture creation — or at least new venture discovery in our research — outpaced the forces of consolidation once again. I’ve seen quite a few million-dollar products built that way.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Single Grain

FEBRUARY 5, 2020

For instance, if your sales team conducts webinars to show how your product can solve your target audience’s problems, then you can analyze the engagement analytics to understand your prospects better. The ClickMeeting webinar platform, for example, offers several CRM integrations like HubSpot, Salesforce and Pipedrive.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Hubspot

MARCH 9, 2017

In fact, the inability to market products was cited as a cause for 14 percent of startup failures in a recent survey. While you may be familiar with the concept of key performance indicators (KPIs), there are a number of unique aspects to consider when marketing your SaaS product: 1) Qualified Marketing Traffic.

Lead Ranking 72

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 72

Hubspot

APRIL 13, 2021

And while it's not always straightforward, figuring out the best price for your product or service is far from impossible — especially when you have the right tools and a strong understanding of basic pricing concepts. Figuring out the right price for a product or service starts with understanding your customers. What are their values?

Pricing 75

Pricing Price Elasticity Optimization 75

Single Grain

MARCH 2, 2022

In these two stages, the marketer's job is to get the newly acquired user to find value in the product and keep using it based on their early success. During the revenue and referral stages, the marketer is required to get people to pay for the product (and, sometimes, to upsell and cross-sell them) and refer their colleagues.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 52

ClearVoice

SEPTEMBER 25, 2023

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. Streamlined productivity Many content marketers aim to enhance productivity — from strategy to content writing to distribution.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Single Grain

FEBRUARY 17, 2022

SaaS companies are trying their best to make their product stand out in the competitive SaaS space to increase product adoption and decrease churn rates. Hence, SaaS marketing is essential for SaaS companies to attract potential customers and increase customer retention rates. What Is a SaaS Marketing Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Hubspot

SEPTEMBER 27, 2019

But data on its own can be intimidating, especially for teams who are getting used to such an analytical culture. Revenue by Product. How much revenue is generated by each product, product line, or service that you sell. How much your product or service is being used by customers as compared to the total estimated market.

Sales Cycle 77

Sales Cycle Work Management Lead Scoring Lead Ranking 77

Single Grain

NOVEMBER 3, 2020

To help deal with this, companies such as Helium 10 invest heavily in content marketing, producing near-daily blog articles to educate their users: Dive Deeper: How to Set Up Your E-commerce Product Page for Maximum Conversions. For example, HubSpot has a private Facebook group with over 17,000 members.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98