Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

WebMarketCentral

AUGUST 17, 2009

StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. There's lots more red meat for web analytics data junkies as well. by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Social traffic (e.g.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JANUARY 23, 2009

There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. It pays for itself in the first 50 pages—two chapters covering natural search engine optimization and an organic search case study.

Optimization 20

Optimization Marketing Websites PageRank Lead Ranking 20

Online Marketing Institute

JULY 31, 2009

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Marketing Finger ( Resources Studies Social Media Consulting ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Sarah Worsham ( @sazbean ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Digital B2B Marketing

MARCH 24, 2011

While social sign-on case studies in B2B are limited, initial results are impressive. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Offer a different way to register.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Webbiquity

AUGUST 2, 2010

As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. 2010 Lead Generation Marketing ROI Study (32 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Savvy

SEPTEMBER 14, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. (Read time = 2 minutes) Amazing how tangent conversations creep in from unexpected places. Indirectly, bookmarking sites like Delicious and Digg serve a similar virtualized function.

Social Networks 40

Social Networks Traffic Advertising Agencies Paid Search Agency 40

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc. Social Media Facts, Stats and Figures.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. But we do fight this tendency. Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010. Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Digg (785).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. What did I get? To Auto Tweet or Not to Auto Tweet? Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. More than 50 bookmarks of Social Media Case Studies by Social Media Tactics You Can Trust. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

seo.co

DECEMBER 8, 2020

Set up Google Analytics. Shortly thereafter, several case studies were released by independent bloggers that suggested Cutts was wrong. Social Bookmarking sites (Digg, StumbleUpon, Delicious). That’s simply not the case. By now, your site should be optimized for mobile and be compatible with multiple browsers.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Buzz Marketing for Technology

OCTOBER 7, 2008

Business Intelligence and Analytics. Case Study Library. Its not clear if the increase is because of better detection, a change in the diagnosis to include a wider range of behaviors, a true increase in case numbers, or some combination of those or other factors. Standards & Legal Issues. Intellectual Property & DRM.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Webbiquity

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. Facebook SEO Ranking Factors, 2010 Study Results by aimClear. How to Create a Campaign to Get More Facebook Followers by Proimpact7. 10 Tips for Advertising on Facebook by PPC Hero.

Facebook 100

Facebook Search Marketing Advertisements Advertising 100