Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream of web hits, then determine which accounts’ traffic indicated a propensity for interest in a category of product or service. Today’s buyer intent analytics have come a long way.

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Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. And it’s working, even though predictive analytics aren’t a remedy to sub-optimal content marketing / sales performance. Predict Success by Measuring Buyer Intent.

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Aberdeen

NOVEMBER 14, 2019

We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Buyer Intent Data Tools Market Insights. Data Offers Better Marketing Return on Investment (ROI).

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Intent Data Buyer Intent Account Based Marketing Intent 67

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. What is Intent Data in a Nutshell? Here are some situations where Buyer Intent data can lead to a 5x faster sales cycle. .

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Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

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Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

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FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics. Goals: What they want to achieve using your product or service.

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Oktopost

MAY 23, 2022

Intent-based marketing gives you the tools to do precisely that. It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Active Intent. Passive Intent. Targeting More Relevant Buyers. Internal Data.

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Zoominfo

DECEMBER 28, 2020

How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online. They visit websites where they read blog posts, watch product videos, or download a guide. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

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Lead Ranking Buy Work Management Marketing Management 100

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Fortunately, intent data has become a mainstay among business analytics to do just that.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. Let’s define intent-based marketing initially with its workings. In that case, it serves as a robust indicator of purchase intent.

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Aberdeen

JANUARY 2, 2019

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. The post Is Your Intent Solution Detecting Buyers or Bots?

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Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. What is a signal?”.

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PureB2B

APRIL 26, 2022

In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-Market” Buyers. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision.

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DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

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Aberdeen

MARCH 8, 2019

When PLM meets machine learning, Best-in-Class organizations “swipe right” to convert potential to productivity, resulting in better user experiences and better products. Today’s Best-in-Class companies are embracing a new era of digital transformation in product lifecycle management (PLM).

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Intent Signal Buyer Intent Intent Data Purchase Intent 56

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

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Aberdeen

JANUARY 25, 2019

And, according to the column, that 21% increase in technology spend is intended to fuel content, experience, engagement, and analytics efforts. LinkedIn’s Director of Product Abhishek Shrivastava said the purpose of the interest-based targeting is to combine profile data with intent signals, therefore improving targeting efforts.

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Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. That’s the power of intent data.” Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. .

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Intent Data Intent Marketing & Strategy Marketing Strategy 71

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. To improve your chances of engaging with prospects, you need to know whether or not a contact is in the market to buy your products and services.

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Aberdeen

JANUARY 11, 2019

Therefore, our buyer intent data reveals that the healthcare sector is making significant investments in analytics and big data technologies. The Numbers: Buyer Intent in the Healthcare Sector. So what are the reasons why the healthcare industry is drawn toward these types of analytical technologies?

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Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. The post Who’s Who in the Intent Data Business?

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Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . First party vs. Third-party Intent Data . Using Both Buyer Intent Data Types .

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Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. To improve your chances of engaging with prospects, you need to know whether or not a contact is in the market to buy your products and services.

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Marketing AI Top of Funnel Cold Calling Trends 69

Aberdeen

JANUARY 23, 2019

In a blog post titled, “ Alexa, Who is In-Market for My Product Today? ”, 6sense’s Minal Awasthi explores the ubiquity and confluence of ABM and AI. According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. appeared first on Aberdeen.

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Aberdeen

FEBRUARY 5, 2019

QHSE leaders can analyze historical and real-time data to determine patterns driving increased or decreased organizational risk, gaining valuable insights through predictive analytics. The Numbers: Manufacturer Buyer Intent in Machine Learning. Figure 2: Machine Learning Buyer Intent in Manufacturing.

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TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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Intent Data Intent Top of Funnel Enterprise Management 52

Aberdeen

JANUARY 13, 2020

In 2020, there are 5 emerging sales trends to keep an eye on—the return of cold calling, predictive analytics, formalization of sales enablement, data privacy, and dedicated sales content creation. To improve your chances of engaging with prospects, you need to know whether or not a contact is in the market to buy your products and services.

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Marketing AI Top of Funnel Cold Calling Trends 59

FunnelEnvy

SEPTEMBER 29, 2021

Let’s zoom out a little bit to understand our buyers over a longer period of time, not just when they happen to be looking for products or services. If you think about this in terms of actual purchase intent of the buyer, it’s usually quite low for anything that has a significant price tag associated with it.

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Aberdeen

DECEMBER 13, 2018

While a relatively new concept, Buyer Intent Analytics allows a company to identify its Total Active Market much earlier than previously possible. Buyer Intent reveals the readiness-to-purchase calculated by analyzing the digital footprints from online product research.

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DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

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PureB2B

NOVEMBER 22, 2021

You also want to know what is causing them to put off purchasing, your buyer's purchasing intent, or if they are interested in your product or services. An Overview of Behavioral Intent Data. The term "intent data" refers to information regarding a buyer's intent.

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Aberdeen

FEBRUARY 8, 2019

Content insights provide data on buyer accounts and purchase intent, but supposedly, interactive content and content syndication networks can maximize content reach and insights. Static content has long been relied on to generate leads, determine buyer intent and interests, and deliver targeted information.

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Valasys

APRIL 3, 2023

Moreover, with the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) in marketing and sales, intent data can be leveraged to enhance predictive analytics, lead scoring, and customer segmentation. Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Content4Demand

OCTOBER 27, 2021

As head of marketing for one of the largest data and analytics companies in the world, she has a close-up view of the power of data. She believes that intent data lays the groundwork for B2B marketers to understand their target audiences’ needs, behaviors and preferences.

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