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| | SYNECORE
APRIL 22, 2013 [Analytics, Buy] The Whimsical Nature of Data Analytics
The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S.
| | B2B MARKETING INSIDER
JANUARY 24, 2013 [Analytics, Buy] Top 50 B2B Marketing Influencers On Twitter
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. And I quickly found that no list is perfect.).
APRIL 22, 2013 | SYNECORE
[Analytics, Buy] The Whimsical Nature of Data Analytics
JANUARY 24, 2013 | B2B MARKETING INSIDER
[Analytics, Buy] Top 50 B2B Marketing Influencers On Twitter
MARCH 6, 2012 | VIEWPOINT
[Analytics, Buy] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
FEBRUARY 7, 2012 | WEBBIQUITY
[Analytics, Buy] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
DECEMBER 15, 2010 | MI6 MARKETING AGENCY
[Analytics, Buy] The Mi6 Chart Toppers, November 2010
DECEMBER 1, 2010 | B2B MARKETING ZONE POSTS
[Analytics, Buy] Top 60 B2B Marketing Posts and Hottest Topics November 2010
| | WEBBIQUITY
FEBRUARY 7, 2012 [Analytics, Buy] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. hours to 6.3 hours.
| | MI6 MARKETING AGENCY
DECEMBER 15, 2010 [Analytics, Buy] The Mi6 Chart Toppers, November 2010
Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Author: Chris Herbert. More reach?
| | B2B MARKETING ZONE POSTS
APRIL 5, 2010 [Analytics, Buy] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.
| | DELICIOUS B2BMARKETING
OCTOBER 31, 2010 [Analytics, Buy] The 39 Social Media Tools I’ll Use Today
Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. It’s a good choice for agencies, too. Smart. Nifty.
VIEWPOINT | TUESDAY, MARCH 6, 2012 [Analytics, Buy] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%. Chapman. Understand the Buyer’s Experience. MORE >>
CONNECT THE DOCS | FRIDAY, NOVEMBER 12, 2010 [Analytics, Buy] How to measure ROI on creating and marketing content?
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. This means that marketers must keep their prospects’ attention for longer periods of time as they traverse the steps of their internal buying process. Forrester Blog for Interactive Marketing Professionals. Blogs. MORE >>
CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009 [Analytics, Buy] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. You’ll see shorter buying cycle times. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Because a complex sale inherently has a longer buying cycle, marketing must not only focus on generating sales opportunities, but on the progression of prospects across those buying stages. In order to generate leads marketers have to know how to use the analytics. Recommended Resources from B2B Marketing Experts. Blogs. Books. MORE >>
DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Analytics, Buy] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Here’s the problem. MORE >>
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010 [Analytics, Buy] Top 60 B2B Marketing Posts and Hottest Topics November 2010
Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. How Social Media is Transforming the B2B Buying Experience - Buyer Persona Insights , November 28, 2010 Image by dusan.writer via Flickr. There better be. Why not use it? MORE >>