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The Whimsical Nature of Data Analytics


The other day I came across two articles that, when taken together, aptly underscore the fickle and sometimes outright contradictory nature of marketing data: In-Store Gets the Cold Shoulder, as More Women Favor Web Buying , and We Love Amazon, But Going to the Store Matters Most. The Wired post based its analysis on a recent survey conducted by Forrester Research of 4,500 U.S.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. And I quickly found that no list is perfect.).

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS. We’re all hungry for data. hours to 6.3 for the year).

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Article/Post: Twitter’s Official Analytics Product Has Arrived. Observations: Twitter analytics is top of mind for our readers and it is for us too. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Publisher: eMarketer. Author: Chris Herbert. More reach?

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table


Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Chapman. Drive Alignment. Need more?

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. You’ll see shorter buying cycle times. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In order to generate leads marketers have to know how to use the analytics. Recommended Resources from B2B Marketing Experts. Blogs. Books. Others.

B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. It is not something it buys.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. How Social Media is Transforming the B2B Buying Experience - Buyer Persona Insights , November 28, 2010 Image by dusan.writer via Flickr. There better be. Why not use it?