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Eclipsing the 3 Key Marketing Analytics Concerns

LeadsRX

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. Analytics Don’t Match a Marketer’s Personal Bias.

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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Consider if your business truly benefits from targeting at the individual level or if broader targeting, like at the household or designated market area (DMA) level, could suffice for revenue generation without incurring the additional costs associated with granular one-to-one marketing.

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Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors.

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We are Beyond Excited at LeadsRx to Have Joined the Unbounce Team

LeadsRX

The blend of Unbounce’s conversion intelligence solutions with LeadsRx multi-touch attribution and customer journey analytics means very good things for both companies and their customers. Our collective goal is helping marketers from all size businesses increase marketing performance.

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#50 Calvin Lathan From Hybrid Media Services on Measuring radio and podcast advertising for performance

LeadsRX

Calvin Latham is the Director of Business Insight and Intelligence at Hybrid Media Services , the Armonk, New York-based direct response audio advertising agency. He uses multi-touch attribution from LeadsRx to measure audio advertising performance. So that allows us to change up our media buying system.”

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Emerging Trends in Marketing Attribution and Marketing Analytics for 2022

LeadsRX

February 08, 2022 – Today, marketing analytics company LeadsRx shared the trends it sees emerging in 2022 that contribute to the unprecedented innovation taking place in performance marketing, marketing attribution and marketing analytics technologies. Attribution and Analytics Are No Longer Just Enterprise Solutions.

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4 Performance Marketing Trends for 2022

LeadsRX

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. This quote from American business magnate John D.