Martech Advisor

JANUARY 21, 2020

It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels. What works in Business to Consumer (B2C) now works in Business to Business (B2B). This will impact the approach to creative development for offline channels.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Valasys

DECEMBER 17, 2019

The acquisition of Insite will allow the Episerver to expand its reach as a technology provider in the burgeoning & digitized business-to-business marketplace. Atzberger moved to Episerver after having worked with the business software giant SAP SE, where he was employed as the president of SAP’s Customer Experience division.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. Contact us to learn more.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, SEMs, marketing analytics pros. The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: Brand marketers, content marketers, marketing analytics managers. Converge 2019. Date: Feb.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Customer Experience Matrix

DECEMBER 15, 2006

This includes three related to multi-variate testing (e.g. conjoint, discrete choice or factorial designs) and four on Web analytics and targeting. The most common topic by far was data analysis and modeling—based on descriptions, I classify 15 sessions in that group. The balance of the conference was more fragmented.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens , which quickly went viral generating millions of views. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. If you’re implementing a multi-channel marketing plan, it can be helpful to put a “How did you hear about this event?”

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Bluetext

MAY 15, 2018

But how well does that work for enterprise and business-to-business companies? Do videos on YouTube help with marketing when the the target buyer may be a busy executive, the sales cycle can be long, and a variety of different types of individuals may have input into the decision? 2) Set Up a Branded YouTube Channel.

Youtube 23

Youtube B2B Marketing Tips B2B Thought Leadership 23

accelerate agency

OCTOBER 14, 2021

SaaS applications are most often multi-tenant solutions meaning that, within the cloud, two or more companies or clients may share the same server and (depending on their fees) the same database resources. A SaaS business model relies on renewal expectations. You should refine the customer experience and focus on viral growth.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

SaaS applications are most often multi-tenant solutions meaning that, within the cloud, two or more companies or clients may share the same server and (depending on their fees) the same database resources. A SaaS business model relies on renewal expectations. Image Source. Types of SaaS companies: B2B & B2C. Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

ClearVoice

DECEMBER 18, 2023

The goal is to foster engagement across channels and build strong relationships Convert: Turn engaged leads into paying customers by addressing any concerns or objections Without great content that speaks directly to the needs of your target accounts at each stage, your ABM efforts will fall short.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Hinge Marketing

SEPTEMBER 29, 2022

Every digital solution comes with extensive analytics, so you can see what’s going on, often in real time. The potent combo of digital marketing and analytics makes it far easier to connect results to specific marketing activities. These tools also allow you to set up multi-step nurture campaigns. Web and Marketing Analytics.

Work Management 139

Work Management Marketing Management Marketing Automation Services Paid Content 139

Tomorrow People

SEPTEMBER 1, 2022

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. For example, if you’re a B2B data analytics company, your mission might be to eliminate data silos around the world and bring businesses closer to their data.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with. For example, if you’re a B2B data analytics company, your mission might be to eliminate data silos around the world and bring businesses closer to their data.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Thanks for highlighting it.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

SalesIntel

FEBRUARY 26, 2024

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. Contact us to learn more.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Marketing Graham

DECEMBER 30, 2020

Let’s get the acronyms out of the way; B2B stand for Business-to-Business, and B2C means Business-to-Consumer. Step Three: Your Tactics and Channels. But remember, just because a marketing channel is popular does not mean it’s effective. Next, who am I am I trying to help with this article?

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Huptech Web

JULY 7, 2022

This platform has variable shipping rates, automatic taxes, over 150 payment channels, a user-friendly and intuitive interface, and dozens of themes. This product will be most useful to small businesses looking for an all-in-one ecommerce solution. In addition, it offers a wealth of useful data, analytics tools, and payment methods.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Strategy Analytics ). Key channels that target older online users are Facebook and YouTube. Edison Research ).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Single Grain

APRIL 24, 2023

Salesforce was able to position itself as a thought leader in the business analytics scene and establish trust with its audience through the dispersal of the asset. The campaign efforts amounted to over 200 phone calls from paid channels measured by a call tracking service, leading to inquiries regarding the dispenser.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 24, 2013

There are no more mass channels (consumers expect personalized conversations). Buyers are harder than ever to reach using traditional channels and media outlets. Arguably, each social channel becomes “less cool” once the marketers find it, so we will have to see how that evolves.).

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

accelerate agency

APRIL 11, 2023

SaaS applications are most often multi-tenant solutions meaning that, within the cloud, two or more companies or clients may share the same server and (depending on their fees) the same database resources. A SaaS business model relies on renewal expectations. You should refine the customer experience and focus on viral growth.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Customer Experience Matrix

JUNE 6, 2008

Their function lists usually sound pretty much alike: outbound email campaigns to generate leads; Web landing pages to capture responses; lead scoring to determine how to treat them; multi-step email campaigns to nurture them; integration with sales automation systems; and analytics to track the results.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Vendors Demand 120

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Thanks for highlighting it.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Sprout Social

MAY 3, 2021

Social media is a crucial channel for B2B marketers. Just like any other marketing channel, you need to be able to spell out why social is worth investing in. Proving the value of social as a marketing channel means not only minding how you track your efforts but also how you approach your content strategy. 1,000 clicks?

Social Media 117

Social Media ROI Media Top of Funnel 117

Single Grain

JULY 8, 2021

Businesses often find themselves wasting their resources trying to determine lead quality with in-house filtering procedures that take forever to deliver results. Over the last few years, LinkedIn has advanced from merely a professional networking channel to a lead-generation and content-sharing platform. 1) Focus on LinkedIn .

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Brandpoint

JUNE 24, 2021

B2B: Business-to-Business. A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.”

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Outreach

MARCH 9, 2021

Business-to-business (B2B) sales is the process of selling goods or services from one company to another. Unlike business-to-consumer (B2C) sales, B2B sales are often more complex, requiring a longer sales cycle, more evolved sales strategies and techniques, and more decision-makers. What is B2B Sales?

B2B Sales 64

B2B Sales Work Management Marketing Management B2B 64

accelerate agency

JUNE 13, 2021

The popularity of business-to-business software as a service (B2B SaaS) has boomed in the past decade as the digital age has evolved, leading to a whopping 94% of businesses using cloud SaaS for their operations. Tools provided include dynamic heatmaps, dashboards, and form analytics. Image Source . Lucky Orange.

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Paid Search Agency 52

Full Circle Insights

NOVEMBER 25, 2020

But modern business (like modern love) can be complicated, especially on the business-to-business (B2B) side. See the article below to learn more about how FCI is committed to perfecting ABM marketing analytics. Build vs Buy Marketing Analytics. Turbo Charge Your Analytics In Salesforce. White Papers.

Account Based Marketing 64

Account Based Marketing Sales Management Top of Funnel Lead Ranking 64

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28