Oktopost

NOVEMBER 23, 2020

If your marketing campaign isn’t getting people to visit your website, then it’s leading them astray. Google Analytics is one of the easier ways to measure traffic, and it can tell you your total traffic numbers, how many new visitors you’re getting, and also show you where those visitors are coming from. Cost per Lead.

Lead Ranking 127

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 127

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Single Grain

APRIL 24, 2023

Salesforce was able to position itself as a thought leader in the business analytics scene and establish trust with its audience through the dispersal of the asset. The report was widely shared, which that helped drive website traffic, leading to increased product trials, sales and revenue.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Brandpoint

JUNE 24, 2021

PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. B2B: Business-to-Business. CPL: Cost-per-Lead.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28