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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

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Content Creation Made Easy

Industrial Marketing Today

REVISE Our brains have two parts – the left side is analytical and the right side is visual and tends to see the whole picture. Once you have your first draft completed, allow the left side of your brain to take over and start being critical and analytical as you go over your copy. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60
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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery.

Rules 60
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Let’s prove our point that branding is not an expense but an investment by showing them hardcore data like number of inquiries, market share gained, search engine rankings, cost per lead, number of times the CEO or the company is mentioned online and in the press, customer satisfaction ratings, revenue growth, incremental profits and stock prices.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.