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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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The cookieless mobile world: how advertisers can stay competitive

illumin

First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. Overall, 81% of marketers still heavily rely on third-party cookies to some extent, and around one in five marketers say they aren’t prepared to lose them.

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Why Most B2B Social Media Marketing Fails (And How To Fix It)

Adobe Experience Cloud Blog

by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Further, B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010 according to eMarketer. B2B social media success isn’t achieved overnight and those who expect this will likely fail.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Voicebot) Marketing Analytics Stats Only 1.9%

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Lack of Strong Marketing ROI Tools May Inhibit Digital Ad Spending

Content Standard

While digital ad spend is growing, TV ad budgets still tend to dwarf the digital marketing spend, even as consumers spend more and more time on digital screens. What’s stopping marketers from tracking digital marketing ROI?

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

only two years ago) for every $1 in marketing spend. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Master Your Data Universe.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).