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How to Use the Tech Stack to Displace Competitors

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It’s one of the best ways to segment,” adds Battey. Here’s an more specific example, if you were selling a marketing engagement platform and your strength is really intuitive analytics. You could ask: “A lot of our clients come over because they love our intuitive analytics. We’ll talk about how to find this information later.).

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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

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That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. HG Data’s technology stack data has been integrated with DiscoverOrg’s technology stack data – we’ve combined hand curated technology stack data with the best in class big data gathered technology. Great, now what?

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

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This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Get attribution in place to learn which channels have the best conversion rates. But what comes next is almost as important.

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Fast Track Your Sales with New Tools

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The Account-Based Model is the Vehicle Maintained by the Predictive Analytic Pit Crew. OppAlerts, DiscoverOrg’s predictive analytics tool, allows sales and marketing teams to see the green light before any competitors. Rounding out this solid racing team is DealPredict and OppAlerts – our Account-Based Marketing toolkit.

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

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TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. According to an article in Information Week, revenue from big data and business analytics software is expected to rise to $187B by 2019. The Early Bird Who Can Adapt to Change Gets the Best Worm. Courtesy of CB Insights. Why is that relevant?

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Putting the Human Back in Sales Conversations

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Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects?

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

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He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.