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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. What platform do you advertise on? But let’s face it. It never ends.

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SaaS Marketing Growth Hacks to Get You to the Top of the Market Fast

SmartBug Media

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business. Image taken from HubSpot. ).

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Convert Plus vs OptinMonster: Which Is the Best Tool for Growth?

Optinmonster

Getting quality new leads is a difficult task for any marketer or online business owner. Plus, it gives analytics on conversion rates to help users track and optimize their campaign’s performance. OptinMonster offers a variety of campaign types to give you a multi-channel approach to your audience. Ease of Design.

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Marketing Ops REVolution at Your Organization

Allocadia

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization.

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The REVolution Continues in Your Organization

Allocadia

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization.

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Mission critical: How to find the right social media management tools for nonprofits

Sprout Social

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

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A Step-by-Step Guide to Launching Your ABM Strategy

ClearVoice

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. How many target accounts do you need to reach?