Ignite USA 2023 — A Glimpse of the Future for B2B Marketers
ANNUITAS
MAY 31, 2023
Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” Another key trend featured front-and-center at the event was the importance of personalization.
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