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The power of customer data across the journey: Acquisition

Martech

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. Social media analytics (followers, likes, shares, etc.) How to get better data responsibly. Get MarTech! In your inbox.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Utilize social media analytics tools to access this data and gain insights into your brand’s visibility. Engagement Metrics: Analyze metrics like likes, comments, shares and clicks to evaluate audience engagement and interest in your products or services.

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UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. By the end of this article, you won’t ever have to second guess your traffic sources again. Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

This article by. Here are the most common ones offered: CPM or CPT — Cost per mille or cost per thousand: The advertiser is charged for every thousand views their advertisement receives. With CPC, the number of times an ad is viewed will not affect how much an advertiser pays.

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Social Media Marketing Terms You Need to Know

ClearVoice

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

It syncs right with your Google Adwords and Google Analytics, and visually represents the data that you choose (you can customize metrics to track as well). Lower Cost per Acquisition (CPA). Check all keyword’s cost per click. Higher Conversion Rate. Review quality scores.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.