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How to use the UA 360 features available in GA4

Martech

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. A: For the reporting features, I’d definitely recommend the new Analytics Academy.

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10 Best Subscription Billing Software

Hubspot

Stripe Billing allows you to test and implement pricing and billing modifications by letting you tweak subscription models through its API or directly in its Dashboard. Once billing is active, some of these tools also offer accounting features, analytics, and other reporting to monitor the health and performance of recurring revenue.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. They helped Dennis Publishing evolve their lead generation arm into a business that’s both ‘ready for the future and better serves their customers’.

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

Identifying the different data points needed to gain insights into what’s working is the foundation for a solid analytics plan. Tools include Google Tag Manager, chatbots, tracking codes, tracking pixels, and lead gen forms with built-in analytics. Lead forms. What tools will you use to measure the data?

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

If you use a more obscure CRM, look for a solution that provides either FTP synch or an open API for custom integration. Integrating contact forms/subscription forms/lead gen forms on your website. Regardless of your requirements, choosing a platform with best-of-breed support is absolutely paramount.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

System monitoring will allow you to help run campaigns faster and find issues before they happen, including the ability to see Salesforce throughput over time, Smart List performance, and API usage. Analytics: Empower your entire marketing organization with relevant and customizable dashboards. Web insights.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

He says the PPC manager is helpful to both lead-gen and ecommerce accounts. These offer advanced reporting features, such as whitelabeled reports and more advanced API integrations. This software might be a good options for marketers or agencies who wish to build whitelabel analytics dashboards that their clients can access.